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" There's a great niche in the market for what I do, which is effortless style. "

Emilia Wickstead

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" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "

Emilia Wickstead

" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "

Emilia Wickstead

" When I think of Bicester, I think of those beautiful pieces that you might not have been able to purchase before, but they're pieces that you'll keep forever. "

Emilia Wickstead

" New Zealand is such a down-to-earth place. "

Emilia Wickstead

" The AW14 collection is inspired by Film Noir. Elements of masculinity and femininity were reflected in the fabric, tailoring, and features. "

Emilia Wickstead

" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "

Emilia Wickstead

" It's quite funny. I grew up with my mother: as a designer, she was always working, and I actually used to say to her, 'Whatever you do, never leave me your business.' "

Emilia Wickstead

" I love everything I design. "

Emilia Wickstead

" We do have a lot of personal relationships with people who will come to our store or showroom. "

Emilia Wickstead

" Skincare is incredibly important. I try to look after my skin as much as possible because I'm always inspired by women who age gracefully and naturally. "

Emilia Wickstead

" My wedding dress was featured by 'Vogue' and 'American Town and Country,' and from there, people started to come to us because they had seen that dress. "

Emilia Wickstead

" Old images and films are my main source of inspiration. "

Emilia Wickstead

" I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything. "

Emilia Wickstead

" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "

Emilia Wickstead

" I don't like the word 'ladylike.' "

Emilia Wickstead

" I strongly believe that many of the best decisions are made on gut instinct. "

Emilia Wickstead

" I don't come from family money, and neither does my husband. "

Emilia Wickstead

" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "

Emilia Wickstead

" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "

Emilia Wickstead

" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "

Emilia Wickstead

" I'm always designing for that sort of dressed-up woman who likes to go to different occasions, who's career focused, but she entertains in the evening... a very sophisticated-feeling working woman who likes to have fun. "

Emilia Wickstead

" I'd say I play on old world couture as opposed to modern day bridal; there's something very timeless and appealing in that. "

Emilia Wickstead

" I have clients from 19 to 80 years old, and the way I work means that they can take the same dress and shorten, lengthen it, remove the sleeve, adjust details - and make it their own. They get a piece that is right for them. It's a clever way of shopping in this economy. "

Emilia Wickstead

" I love doing fittings and seeing women look really confident in their clothes because they're not wearing something too boxy but that really shows off their figures. Everybody has a different figure - it's important to design for different shapes. "

Emilia Wickstead

" My father, Dennis Popham, was a very handsome, talented artist, and as my mother always reminds me, 'someone who had wonderful style.' He was half Samoan-German, half New Zealander, and their first date was to a Fleetwood Mac concert, which I love the thought of. "

Emilia Wickstead

" It's a huge achievement to have anyone wearing your clothes, and when they are in the limelight, it's the best advertisement for your brand. "

Emilia Wickstead

" A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it. "

Emilia Wickstead

" I love the cleanness of Kaare Klint and Rud Rasmussen furniture, especially the wooden criss-cross under-bars of their sofas. "

Emilia Wickstead

" The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic. "

Emilia Wickstead

" I attended speech and drama classes with a nun to help me gain confidence in speaking without my face turning red each time. "

Emilia Wickstead