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" If I'd really known how hard I was going to have to work behind the scenes to have any kind of business, I think I would have stopped. "

Emilia Wickstead

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" I'm always designing for that sort of dressed-up woman who likes to go to different occasions, who's career focused, but she entertains in the evening... a very sophisticated-feeling working woman who likes to have fun. "

Emilia Wickstead

" New Zealand is such a down-to-earth place. "

Emilia Wickstead

" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "

Emilia Wickstead

" We do have a lot of personal relationships with people who will come to our store or showroom. "

Emilia Wickstead

" A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it. "

Emilia Wickstead

" The message I want to put forward for women is that I never want it to be about, 'Oh, it's a bit difficult to put that together,' or, 'She can dress that way, but I can't.' Actually, my designs are for all women, and I truly believe that you can make yourself feel wonderful in whatever you wear. That's the importance behind what I design. "

Emilia Wickstead

" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "

Emilia Wickstead

" Old images and films are my main source of inspiration. "

Emilia Wickstead

" I always think about my lifestyle when designing, so that's being a mother, being a career woman, being a wife, and being a woman who loves to entertain. "

Emilia Wickstead

" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "

Emilia Wickstead

" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "

Emilia Wickstead

" I'm always doing everything backwards. "

Emilia Wickstead

" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "

Emilia Wickstead

" I think that the typical Emilia Wickstead women is very effortless, very sophisticated: she's got alluring style, and she's always taking on fashion. I always describe her as 'imaginative with her own taste'. "

Emilia Wickstead

" There's a great niche in the market for what I do, which is effortless style. "

Emilia Wickstead

" I was so young when I started, my taste has changed and developed, and I've gone from being a little bit safe to trying different things. "

Emilia Wickstead

" The AW14 collection is inspired by Film Noir. Elements of masculinity and femininity were reflected in the fabric, tailoring, and features. "

Emilia Wickstead

" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "

Emilia Wickstead

" I'd like to think we can make a nice, glowing change to British dressing. "

Emilia Wickstead

" To escape and sit quietly on the beach - that's my idea of paradise. "

Emilia Wickstead

" I don't think there's any excuse for not being able to put on a beautiful product and make yourself feel fabulous. Just have some key pieces in your wardrobe that aren't seasonal. "

Emilia Wickstead

" I don't come from family money, and neither does my husband. "

Emilia Wickstead

" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "

Emilia Wickstead

" Red lipstick aside, I firmly believe that less is more in terms of make-up. "

Emilia Wickstead

" I love everything I design. "

Emilia Wickstead

" I am a little obsessed with stripes. "

Emilia Wickstead

" It's a huge achievement to have anyone wearing your clothes, and when they are in the limelight, it's the best advertisement for your brand. "

Emilia Wickstead

" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "

Emilia Wickstead

" I was very aware of the fact that I was a young designer, and I didn't want to fall into the trap of 'mother of the bride' dressing and 'occasion-wear.' I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. "

Emilia Wickstead

" I love the cleanness of Kaare Klint and Rud Rasmussen furniture, especially the wooden criss-cross under-bars of their sofas. "

Emilia Wickstead