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" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "

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" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "

Emilia Wickstead

Day

Morning

Beauty

" My autumn/winter 2011-12 collection embodies the bold and beautiful while reflecting an innovative style and passion for immaculate design. I believe that this collection radiates modern femininity and beauty in its purest form. "

" There's a great niche in the market for what I do, which is effortless style. "

" Skincare is incredibly important. I try to look after my skin as much as possible because I'm always inspired by women who age gracefully and naturally. "

" The majority of our clients are British. They want to wear things time and time again. "

" I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything. "

" I'd say I play on old world couture as opposed to modern day bridal; there's something very timeless and appealing in that. "

" As for design, I gravitate to traditional styles but mix it with an element of surprise. Whether it's a big sash bow in the back or an unexpected fabric, it all needs to work together. "

" I never get my hair done. I just do it myself. "

" The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.' "

" I feel far more empowered, sophisticated, and forward-thinking in flats than in high heels. Especially when I am working and hosting meetings. "

Emilia Wickstead

I Am

Meetings

" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "

" It's quite funny. I grew up with my mother: as a designer, she was always working, and I actually used to say to her, 'Whatever you do, never leave me your business.' "

Emilia Wickstead

Business

She

" We do have a lot of personal relationships with people who will come to our store or showroom. "

" There is nothing more beautiful than personality wrinkles. "

Emilia Wickstead

Beautiful

Wrinkles

" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "

" What's exciting for me is to make sure that people do still dress up - how do we do that in this fast-paced modern world, when we're all on the move and all so busy? "

Emilia Wickstead

Busy

World

" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "

" It's almost like a chintzy floral that I play on, and sometimes it can get a bad rep. It doesn't necessarily feel modern, but with different silhouettes and cuts, it can. "

Emilia Wickstead

Feel

Play

" I love doing fittings and seeing women look really confident in their clothes because they're not wearing something too boxy but that really shows off their figures. Everybody has a different figure - it's important to design for different shapes. "

" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "

" We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories. "

" Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good. "

Emilia Wickstead

Good

Thought

" A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it. "

" I love the idea of a dress or a coatdress rather than a suit with a jacket. "

" I'm always doing everything backwards. "

" I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she'll have in her wardrobe forever. "

" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "

" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "

" Here in London, you can go for picnics and have a barbecue; you can go to a park and wear bare feet, much like New Zealand. But there's just so much buzz going on; you can be inspired by anything and everything. There's always something to do. Always. "