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" The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers. "

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" Design is nothing if not decision making. "

" With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles. "

" We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that are upgradable and maintainable and that can be mined for materials and components that can be reused. "

Frans van Houten

" I believe well-designed places and objects can actually improve healing, while poor design can inhibit it. "

" Don't bring on the design engineers too soon. One of the worst things you can do in the early phases of a project is to bring on a bunch of detailed design engineers and then not give them clear direction and close supervision. "

" Some people said, 'Oh you're going to become a fine artist now and do exhibits and stuff.' But I have no desire to do that. I really like design and I'm going to stay with it. "

Stefan Sagmeister

" Designs of purely arbitrary nature cannot be expected to last long. "

" A greater focus on design in all new homes would make the best use of land, create homes and public spaces, and reinforce the structures of urban life. "

" I was in college, and very disappointed. I majored in commercial art and interior design for three or four years. At that time, it seemed the thing I really wanted to do, production design, just wasn't available in the U.K., so I turned to music. "

" What people respond to in my room makeovers is the daring design - fearless colors, bold fabrics and occasionally outlandish decor. "

" While a case can be made for intelligent design, I can't figure out why some Christians are so thrilled about that possibility. First of all, it doesn't prove there's a God. If anything, intelligent design lends support to some form of pantheism that defines God as immanent within nature. "

" The world of design has been subjugated by the rigors of manufacturing and mass production. "

" If you're a devoted collector of design, you seek out objects you can love to live with but also live in. "

" I was a cartoonist when I was at university, but I decided to go into movie making knowing that I could still draw by doing movies, design work, story boards, and such. "

Robert Rodriguez

" Biomimicry is basically taking a design challenge and then finding an ecosystem that's already solved that challenge, and literally trying to emulate what you learn. "

" I love the way my tattoos look. I especially love Japanese-style tattoos and being completely sleeved by them, so it's not just these little individual and unrelated pieces, but everything's working together to create a larger design. "

Working Together

" All conventional wisdom has an element of truth to it, but good design requires more than an element of truth - it requires an ensemble of correct assumptions and valid calculations. "

" Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable. "

" I find, in merchandising and design and creative, a business school degree isn't particularly helpful. "

" Modernism, rebelling against the ornament of the 19th century, limited the vocabulary of the designer. Modernism emphasized straight lines, eliminating the expressive S curve. This made it harder to communicate emotions through design. "

" I think it's really important to design things with a kind of personality. "

" Genome design is going to be a key part of the future. That's why we need fast, cheap, accurate DNA synthesis, so you can make a lot of iterations of something and test them. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" Delay always breeds danger; and to protract a great design is often to ruin it. "

Miguel de Cervantes

" The thing about acting that's unlike any other art form is that it's collaborative; directing and acting are a collaboration, and your acting won't succeed if the lighting design doesn't succeed or sets don't succeed. "

" Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. "

Thomas J. Watson

" Apart from photography and music videos, I also do graphic design. "

" There is a voice, and there is a DNA to how I design. "

Kelly Wearstler

" I love French auto design of the early '50s, '60s, early '70s of Citorens, Renaults, and Peugeots. They're so unique. "

" Wearing a bold print gets harder as you get older. It's safer to stick to subtle prints or block colours. I have always found prints quite tricky. My daughter Carly, who is on the design team at Stella McCartney, is obsessed with them. "