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" The Swiss can be very difficult. "
Yves Behar
Swiss
Very
Difficult
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" I imagine a future with no waste; material innovations have already become exponentially more vast, and I do think the future needs to be cradle to cradle. If designed properly, one product could be used for many years before needing to be recycled, or its components reused. "
Yves Behar
Think
Product
More
" I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change. "
Yves Behar
War
Time
Society
" Consumers want products that tell stories, have magic, and inspire. "
Yves Behar
Tell
Want
Inspire
" I know it's a cliche, but I see myself as a citizen of the world. I was brought up in Switzerland by German and Turkish parents but I've very much grown up in San Francisco. I have a European sense of aesthetic, but I'm also deeply steeped in the notion of change and entrepreneurship that is associated with Silicon Valley. "
Yves Behar
World
Change
Know
" Design is a tool that either allows us to create new markets or disrupt existing ones. "
Yves Behar
New
Either
Create
" Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design. "
Yves Behar
Important
Design
Ideas
" I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style. "
Yves Behar
Looking
I Am
Technology
" What got me really excited about Tylko is the fact that it bridges the gap between tradition and technology. It expands the designer's ability to create a language, to create ideas, to create a set of proportions, a set of details, and to apply those across a really wide range of applications. "
Yves Behar
Language
Technology
Details
" I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. "
Yves Behar
Golden
Design
Believe
" Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature. "
Yves Behar
Life
Urban
Been
" Keyless entry in a car is something that we're used to. Somehow, the home has been very resistant to this. Some of it has to do with security, but today we know that technology, when things are invisible, is actually safer than physical artifacts. "
Yves Behar
Used
Today
Technology
" When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. "
Yves Behar
Vision
Early
Think
" The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible. "
Yves Behar
Believe
Things
Sustainability
" Kodak has always represented innovation that is approachable while delivering the craft of filmmaking. "
Yves Behar
Innovation
Craft
Filmmaking
" The next step for me with the Up is how it talks with the rest of the home. It's an object that can tell the home where I am and what I'm doing. "
Yves Behar
Step
Rest
Me
" I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven. "
Yves Behar
Support
Business
Future
" I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen. "
Yves Behar
Opportunity
Future
I Am
" Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life. "
Yves Behar
Time
Life
Challenge
" The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff. "
Yves Behar
Role
Become
Product
" What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. "
Yves Behar
Knowledge
Business
Design
" For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator. "
Yves Behar
Being The Best
Being
Best
" Juicero is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous. "
Yves Behar
Juice
Challenges
Design
" The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses. "
Yves Behar
Money
Technology
Challenge
" If you don't love something, it's not functional, in my opinion. "
Yves Behar
Love
You
Something
" Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm. "
Yves Behar
Find
Calm
Yourself
" I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime. "
Yves Behar
Everything
Child
World
" Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' "
Yves Behar
Important
Design
Beautiful
" It's not about putting a speaker in a chair or putting a TV in a bed. That's not how technology and the home intersect. For me, it's about sensors, about the home knowing where you are. "
Yves Behar
You
Technology
Me
" Every tech product on the body like Jawbone or in the home like August is different. But there are definitely principles that apply across the board for me, such as integration in everyday life and discretion. "
Yves Behar
Me
Body
Life
" Fuseproject was founded in 1999, and the notion behind it, which is alive and kicking today, is fusing different disciplines. Our teams are absolutely incredible at their own discipline, but most importantly, they're incredible at partnering with each other. "
Yves Behar
Own
Today
Alive