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" The next step for me with the Up is how it talks with the rest of the home. It's an object that can tell the home where I am and what I'm doing. "
Yves Behar
Step
Rest
Me
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" I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen. "
Yves Behar
Opportunity
Future
I Am
" My mantra is: 'Good design accelerates the adoption of new ideas.' "
Yves Behar
New
Ideas
Good
" Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' "
Yves Behar
Important
Design
Beautiful
" Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature. "
Yves Behar
Life
Urban
Been
" The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business. "
Yves Behar
Time
Work
Best
" I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime. "
Yves Behar
Everything
Child
World
" Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design. "
Yves Behar
Important
Design
Ideas
" Kodak has always represented innovation that is approachable while delivering the craft of filmmaking. "
Yves Behar
Innovation
Craft
Filmmaking
" The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff. "
Yves Behar
Role
Become
Product
" I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone. "
Yves Behar
Design
Technology
Just
" The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible. "
Yves Behar
Believe
Things
Sustainability
" For each project I do, I try to surprise myself, do the unexpected, and change my own status quo. From the One Laptop Per Child, the Herman Miller Sayl, or the latest Movado watch collection, there is always an insecurity about being able to do something important. I think each of those projects makes me feel like we have progressed. "
Yves Behar
Change
Child
Insecurity
" Advertising is the price companies pay for being unoriginal. "
Yves Behar
Being
Advertising
Price
" Every tech product on the body like Jawbone or in the home like August is different. But there are definitely principles that apply across the board for me, such as integration in everyday life and discretion. "
Yves Behar
Me
Body
Life
" For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator. "
Yves Behar
Being The Best
Being
Best
" The idea of designing something that is like something else is incredibly uninteresting and boring. "
Yves Behar
Boring
Something
Idea
" When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. "
Yves Behar
Vision
Early
Think
" I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.' "
Yves Behar
Love
Life
Myself
" Juicero is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous. "
Yves Behar
Juice
Challenges
Design
" Our principal role as designers is to accelerate new ideas and the adoption of new ideas. "
Yves Behar
New
Role
Principal
" Consumers want products that tell stories, have magic, and inspire. "
Yves Behar
Tell
Want
Inspire
" I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. "
Yves Behar
Golden
Design
Believe
" I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. "
Yves Behar
Story
History
Business
" Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery. "
Yves Behar
Green
Change
Discovery
" The Swiss can be very difficult. "
Yves Behar
Swiss
Very
Difficult
" Keyless entry in a car is something that we're used to. Somehow, the home has been very resistant to this. Some of it has to do with security, but today we know that technology, when things are invisible, is actually safer than physical artifacts. "
Yves Behar
Used
Today
Technology
" I imagine a future with no waste; material innovations have already become exponentially more vast, and I do think the future needs to be cradle to cradle. If designed properly, one product could be used for many years before needing to be recycled, or its components reused. "
Yves Behar
Think
Product
More
" It's not about putting a speaker in a chair or putting a TV in a bed. That's not how technology and the home intersect. For me, it's about sensors, about the home knowing where you are. "
Yves Behar
You
Technology
Me
" What got me really excited about Tylko is the fact that it bridges the gap between tradition and technology. It expands the designer's ability to create a language, to create ideas, to create a set of proportions, a set of details, and to apply those across a really wide range of applications. "
Yves Behar
Language
Technology
Details
" I have been working with Hive, part of British Gas, on reinventing the thermostat. Now you can control your heating at the press of a button on your phone. As I say, design should permeate every part of society. "
Yves Behar
Control
Design
Phone