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" It's not about putting a speaker in a chair or putting a TV in a bed. That's not how technology and the home intersect. For me, it's about sensors, about the home knowing where you are. "
Yves Behar
You
Technology
Me
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" For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator. "
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" The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff. "
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" For each project I do, I try to surprise myself, do the unexpected, and change my own status quo. From the One Laptop Per Child, the Herman Miller Sayl, or the latest Movado watch collection, there is always an insecurity about being able to do something important. I think each of those projects makes me feel like we have progressed. "
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" When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. "
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Early
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" Design needs a new relationship with the world, one that is more focused on our planet's needs. "
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More
Design
" Every tech product on the body like Jawbone or in the home like August is different. But there are definitely principles that apply across the board for me, such as integration in everyday life and discretion. "
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Me
Body
Life
" Design is a tool that either allows us to create new markets or disrupt existing ones. "
Yves Behar
New
Either
Create
" I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style. "
Yves Behar
Looking
I Am
Technology
" The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business. "
Yves Behar
Time
Work
Best
" Steve Jobs changed my life. He also changed the life of every designer. "
Yves Behar
Life
My Life
Changed
" My mantra is: 'Good design accelerates the adoption of new ideas.' "
Yves Behar
New
Ideas
Good
" An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal. "
Yves Behar
Moment
Creative
Day
" I know it's a cliche, but I see myself as a citizen of the world. I was brought up in Switzerland by German and Turkish parents but I've very much grown up in San Francisco. I have a European sense of aesthetic, but I'm also deeply steeped in the notion of change and entrepreneurship that is associated with Silicon Valley. "
Yves Behar
World
Change
Know
" The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible. "
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Believe
Things
Sustainability
" Fuseproject was founded in 1999, and the notion behind it, which is alive and kicking today, is fusing different disciplines. Our teams are absolutely incredible at their own discipline, but most importantly, they're incredible at partnering with each other. "
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Own
Today
Alive
" Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life. "
Yves Behar
Time
Life
Challenge
" I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. "
Yves Behar
Things
Propose
Different
" I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. "
Yves Behar
Story
History
Business
" Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature. "
Yves Behar
Life
Urban
Been
" Our principal role as designers is to accelerate new ideas and the adoption of new ideas. "
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New
Role
Principal
" Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book. "
Yves Behar
Book
Design
Chair
" The next step for me with the Up is how it talks with the rest of the home. It's an object that can tell the home where I am and what I'm doing. "
Yves Behar
Step
Rest
Me
" I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. "
Yves Behar
Golden
Design
Believe
" Kodak has always represented innovation that is approachable while delivering the craft of filmmaking. "
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Innovation
Craft
Filmmaking
" The Swiss can be very difficult. "
Yves Behar
Swiss
Very
Difficult
" I never felt truly at home in Switzerland. "
Yves Behar
Truly
Never
Home
" Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' "
Yves Behar
Important
Design
Beautiful
" I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen. "
Yves Behar
Opportunity
Future
I Am
" The idea of designing something that is like something else is incredibly uninteresting and boring. "
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Boring
Something
Idea
" Advertising is the price companies pay for being unoriginal. "
Yves Behar
Being
Advertising
Price