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" Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature. "
Yves Behar
Life
Urban
Been
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" I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style. "
Yves Behar
Looking
I Am
Technology
" What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. "
Yves Behar
Knowledge
Business
Design
" I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime. "
Yves Behar
Everything
Child
World
" Design is a tool that either allows us to create new markets or disrupt existing ones. "
Yves Behar
New
Either
Create
" I imagine a future with no waste; material innovations have already become exponentially more vast, and I do think the future needs to be cradle to cradle. If designed properly, one product could be used for many years before needing to be recycled, or its components reused. "
Yves Behar
Think
Product
More
" Kodak has always represented innovation that is approachable while delivering the craft of filmmaking. "
Yves Behar
Innovation
Craft
Filmmaking
" For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator. "
Yves Behar
Being The Best
Being
Best
" I know it's a cliche, but I see myself as a citizen of the world. I was brought up in Switzerland by German and Turkish parents but I've very much grown up in San Francisco. I have a European sense of aesthetic, but I'm also deeply steeped in the notion of change and entrepreneurship that is associated with Silicon Valley. "
Yves Behar
World
Change
Know
" Every tech product on the body like Jawbone or in the home like August is different. But there are definitely principles that apply across the board for me, such as integration in everyday life and discretion. "
Yves Behar
Me
Body
Life
" I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. "
Yves Behar
Story
History
Business
" My mantra is: 'Good design accelerates the adoption of new ideas.' "
Yves Behar
New
Ideas
Good
" I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. "
Yves Behar
Golden
Design
Believe
" I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. "
Yves Behar
Things
Propose
Different
" The next step for me with the Up is how it talks with the rest of the home. It's an object that can tell the home where I am and what I'm doing. "
Yves Behar
Step
Rest
Me
" For each project I do, I try to surprise myself, do the unexpected, and change my own status quo. From the One Laptop Per Child, the Herman Miller Sayl, or the latest Movado watch collection, there is always an insecurity about being able to do something important. I think each of those projects makes me feel like we have progressed. "
Yves Behar
Change
Child
Insecurity
" Juicero is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous. "
Yves Behar
Juice
Challenges
Design
" Keyless entry in a car is something that we're used to. Somehow, the home has been very resistant to this. Some of it has to do with security, but today we know that technology, when things are invisible, is actually safer than physical artifacts. "
Yves Behar
Used
Today
Technology
" An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal. "
Yves Behar
Moment
Creative
Day
" Our principal role as designers is to accelerate new ideas and the adoption of new ideas. "
Yves Behar
New
Role
Principal
" I never felt truly at home in Switzerland. "
Yves Behar
Truly
Never
Home
" The idea of designing something that is like something else is incredibly uninteresting and boring. "
Yves Behar
Boring
Something
Idea
" Steve Jobs changed my life. He also changed the life of every designer. "
Yves Behar
Life
My Life
Changed
" I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen. "
Yves Behar
Opportunity
Future
I Am
" The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses. "
Yves Behar
Money
Technology
Challenge
" What got me really excited about Tylko is the fact that it bridges the gap between tradition and technology. It expands the designer's ability to create a language, to create ideas, to create a set of proportions, a set of details, and to apply those across a really wide range of applications. "
Yves Behar
Language
Technology
Details
" I have been working with Hive, part of British Gas, on reinventing the thermostat. Now you can control your heating at the press of a button on your phone. As I say, design should permeate every part of society. "
Yves Behar
Control
Design
Phone
" Advertising is the price companies pay for being unoriginal. "
Yves Behar
Being
Advertising
Price
" I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.' "
Yves Behar
Love
Life
Myself
" The Swiss can be very difficult. "
Yves Behar
Swiss
Very
Difficult
" Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book. "
Yves Behar
Book
Design
Chair