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" There's no one way to the top. Make your own opportunities. See around corners. Raise your hand for assignments. "

Denise Morrison

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" I can cite numerous sponsors at different places in my career that made a huge difference for me just in terms of pulling me aside and giving me a tip or some coaching, or just watching what I was doing and not being afraid to tell me the truth about it. "

Denise Morrison

" When Dad came home from work, he'd turn our family dinners into tutorials on business, money, sales, and profit margins. He shared fascinating stories about his customers, marketing, and my favorite topic when I was a kid - new product launches. Our father also took us to his office before the advent of 'Take Your Child to Work Day.' "

Denise Morrison

" Working with some outside consultants or people that really can bring you an external perspective or a benchmarking to identify opportunities is a really good way to work. "

Denise Morrison

" I believe women need to take charge. "

Denise Morrison

" My mother taught us that ambition is part of femininity and really taught us to have substance but also style. "

Denise Morrison

" If you want a CEO role, you have to prepare for it with a vengeance. "

Denise Morrison

" I feel strongly about the need for diversity, and with good reason. I'm from a generation of women that found it exhilarating to shatter the glass ceiling. We viewed obstacles as opportunities and earned our seat at the leadership table. "

Denise Morrison

" Consumer preferences for food have changed... Changed radically. I call them seismic shifts. "

Denise Morrison

" We believe GMOs are safe. "

Denise Morrison

" I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves. "

Denise Morrison

" I've bought companies in response to the seismic shifts - the consumer preference for food and health and well-being and a gravitation toward more fresh and natural and organic. "

Denise Morrison

" The single most important ingredient in the recipe for success is transparency because transparency builds trust. "

Denise Morrison

" Set ambitious goals and don't be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind. "

Denise Morrison

" For us, giving back is not an extracurricular activity. "

Denise Morrison

" I think you have to see two steps ahead of things. That's just the way I roll. "

Denise Morrison

" I loved multi-tasking. I loved being involved in a lot of things. To me, the more complex the better, and so being a leader of a business to me was like, 'Wow, that's what I want to be.' "

Denise Morrison

" At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company. "

Denise Morrison

" I know there are no sure bets or overnight miracles. "

Denise Morrison

" Leadership is service to others. "

Denise Morrison

" The things that worked for us in the past wasn't going to work the same way going forward. "

Denise Morrison

" Sustainability is important because we all are responsible to nourish our planet. And real food should be delicious, safe, affordable, and accessible to all. All without compromise. "

Denise Morrison

" The thing that I learned early on is you really need to set goals in your life, both short-term and long-term, just like you do in business. Having that long-term goal will enable you to have a plan on how to achieve it. "

Denise Morrison

" You embrace disruption. I think it's a good thing. "

Denise Morrison

" For me, if I knew that I wanted to be a CEO and I set that final destination right up front, that helped me develop a career track. "

Denise Morrison

" Through the Internet of things, 'connected kitchens' will alert consumers if they're running low on broth and when their salad dressing needs to be replenished. "

Denise Morrison

" Women often are so focused on getting their jobs done well that they forget that building relationships is a key part of being a leader - and increasingly so, the higher you go. "

Denise Morrison

" Most corporations have human-resources processes that involve discussions with your manager, performance evaluations, calibrations for performance and potential succession planning. "

Denise Morrison

" We're all different ages, sizes, shapes, genders, and we all have different lifestyles. We're quickly moving to bespoke diets that enable tailored and informed nutritional food choices. "

Denise Morrison

" Women need to think about where they've been, where they are, where they're going, and how they're going to get there. "

Denise Morrison

" The business world needs the best talent from both genders to compete in an ever-changing environment and drive innovation. "

Denise Morrison