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" For me, if I knew that I wanted to be a CEO and I set that final destination right up front, that helped me develop a career track. "

Denise Morrison

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" I loved multi-tasking. I loved being involved in a lot of things. To me, the more complex the better, and so being a leader of a business to me was like, 'Wow, that's what I want to be.' "

Denise Morrison

" For me, living a balanced life means nurturing the academic, physical, and spiritual aspects of my life so I can maintain a sense of well-being and self-esteem. "

Denise Morrison

" When Dad came home from work, he'd turn our family dinners into tutorials on business, money, sales, and profit margins. He shared fascinating stories about his customers, marketing, and my favorite topic when I was a kid - new product launches. Our father also took us to his office before the advent of 'Take Your Child to Work Day.' "

Denise Morrison

" Set ambitious goals and don't be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind. "

Denise Morrison

" Bolthouse is a great strategic fit with Campbell. "

Denise Morrison

" The path to diversity begins with supporting, mentoring, and sponsoring diverse women and men to become leaders and entrepreneurs. "

Denise Morrison

" The world of marketing has changed. You can lead the change or be a victim of change. "

Denise Morrison

" Life's a balancing act. You have multiple roles and goals, and you can do it all - just not all at once. "

Denise Morrison

" I see the world through Irish eyes, and they are smiling. "

Denise Morrison

" The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations. "

Denise Morrison

" The leader is the person who brings a little magic to the moment. "

Denise Morrison

" We are exploring creative models to pursue innovation outside the confines of our normal process, taking calculated risks and learning from them. "

Denise Morrison

" You need to set a tone at the top that inspires trust - and encourages open and honest 2-way communication. So you hear the brutal facts, and you listen to the good news and the bad news - so that, in the spirit of continuous improvement, you can make changes. "

Denise Morrison

" I think of feedback as constructive, not positive or negative. You choose to do what you want with it. "

Denise Morrison

" I can cite numerous sponsors at different places in my career that made a huge difference for me just in terms of pulling me aside and giving me a tip or some coaching, or just watching what I was doing and not being afraid to tell me the truth about it. "

Denise Morrison

" People are literally tracking everything. People are becoming more empowered and knowing what's going into their body. "

Denise Morrison

" Through the Internet of things, 'connected kitchens' will alert consumers if they're running low on broth and when their salad dressing needs to be replenished. "

Denise Morrison

" The best thing you can do as a leader when people are pressed is get the obstacles out of their way. "

Denise Morrison

" Not every great idea needs to be Campbell-generated. It's clear that partners and vendors and other external sources will generate innovative ideas for us. "

Denise Morrison

" Most corporations have human-resources processes that involve discussions with your manager, performance evaluations, calibrations for performance and potential succession planning. "

Denise Morrison

" I do think the position I play is a powerful position. "

Denise Morrison

" Women need to think about where they've been, where they are, where they're going, and how they're going to get there. "

Denise Morrison

" Women often are so focused on getting their jobs done well that they forget that building relationships is a key part of being a leader - and increasingly so, the higher you go. "

Denise Morrison

" I describe my career path as a zigzag, not a ladder. "

Denise Morrison

" For us, giving back is not an extracurricular activity. "

Denise Morrison

" I think leadership is service and there is power in that giving: to help people, to inspire and motivate them to reach their fullest potential. "

Denise Morrison

" What people look for in their leaders is authenticity. You say, 'I'm not going to ask you to do anything that I'm not going to do myself.' "

Denise Morrison

" I purposely put myself in new, stressful situations so that I can continuously learn. "

Denise Morrison

" I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves. "

Denise Morrison

" We believe GMOs are safe. "

Denise Morrison