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" If you want a CEO role, you have to prepare for it with a vengeance. "

Denise Morrison

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" I do think the position I play is a powerful position. "

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" Innovation requires an experimental mindset. "

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" We tend to treat eating and diets as one size fits all. But the human body is very personalized. "

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" The personal mission statement was important for me because I believe that you can't lead others unless you have a strong sense of who you are and what you stand for. "

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" We believe GMOs are safe. "

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" The next frontier in nutrition will be about reconfiguring diets according to individual specific physiology, lifestyle, and health goals. "

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" I loved multi-tasking. I loved being involved in a lot of things. To me, the more complex the better, and so being a leader of a business to me was like, 'Wow, that's what I want to be.' "

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" I am one of four girls and was inspired by my father to dream big. Some girls want to be doctors, but I wanted to run a company. "

Denise Morrison

" I've bought companies in response to the seismic shifts - the consumer preference for food and health and well-being and a gravitation toward more fresh and natural and organic. "

Denise Morrison

" I believe women need to take charge. "

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" I've always believed consumers have a right to know what's in their food. "

Denise Morrison

" The world of marketing has changed. You can lead the change or be a victim of change. "

Denise Morrison

" Women need to think about where they've been, where they are, where they're going, and how they're going to get there. "

Denise Morrison

" I feel strongly about the need for diversity, and with good reason. I'm from a generation of women that found it exhilarating to shatter the glass ceiling. We viewed obstacles as opportunities and earned our seat at the leadership table. "

Denise Morrison

" What people look for in their leaders is authenticity. You say, 'I'm not going to ask you to do anything that I'm not going to do myself.' "

Denise Morrison

" I see more people taking charge of their well-being through the use of data and digital sensors, wearable health bands, and smartphone apps that can track and quantify everything from their heart rate, blood pressure, and sleep quality to steps walked and calories consumed. "

Denise Morrison

" Transparency doesn't mean much if the consumer doesn't understand what they're looking at. "

Denise Morrison

" Not every great idea needs to be Campbell-generated. It's clear that partners and vendors and other external sources will generate innovative ideas for us. "

Denise Morrison

" The best thing you can do as a leader when people are pressed is get the obstacles out of their way. "

Denise Morrison

" The first step in changing a culture, I believe, starts with the senior leadership team - and with the CEO. "

Denise Morrison

" It is not about finding a work-life balance, but, rather, it's about work-life integration. I've learned to integrate my work and life so that the two exist as harmoniously as possible and priorities can be set. "

Denise Morrison

" Moving with the times is an important idea for strategy today. "

Denise Morrison

" It's okay to fail if you learn from it. "

Denise Morrison

" The single most important ingredient in the recipe for success is transparency because transparency builds trust. "

Denise Morrison

" There's no one way to the top. Make your own opportunities. See around corners. Raise your hand for assignments. "

Denise Morrison

" With the growth of both urbanization and globalization, consumers are becoming increasingly disconnected from their food. "

Denise Morrison

" The business world needs the best talent from both genders to compete in an ever-changing environment and drive innovation. "

Denise Morrison

" For us, giving back is not an extracurricular activity. "

Denise Morrison

" I think leadership is service and there is power in that giving: to help people, to inspire and motivate them to reach their fullest potential. "

Denise Morrison

" We're all different ages, sizes, shapes, genders, and we all have different lifestyles. We're quickly moving to bespoke diets that enable tailored and informed nutritional food choices. "

Denise Morrison