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" My natural inclination to be improv rather than an educated character serves me well. "

Gary Vaynerchuk

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" Word of mouth works now, much more than ever. @-reply every single person. "

Gary Vaynerchuk

" If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world. "

Gary Vaynerchuk

" The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood. "

Gary Vaynerchuk

" I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number. "

Gary Vaynerchuk

" Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. "

Gary Vaynerchuk

" My store, Wine Library, outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships. "

Gary Vaynerchuk

" I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press. "

Gary Vaynerchuk

" Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen. "

Gary Vaynerchuk

" You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. "

Gary Vaynerchuk

" I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value. "

Gary Vaynerchuk

" I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating. "

Gary Vaynerchuk

" It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at. "

Gary Vaynerchuk

" I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships. "

Gary Vaynerchuk

" I'm concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it's the worst day of your life. "

Gary Vaynerchuk

" I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do. "

Gary Vaynerchuk

" My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me. "

Gary Vaynerchuk

" I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong. "

Gary Vaynerchuk

" The first thing I ever invested in was Twitter. Blaine Cook, former CTO, was leaving the company and asked me if I wanted to buy his stock. "

Gary Vaynerchuk

" If I could drink only one wine, it would be Champagne. "

Gary Vaynerchuk

" Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built. "

Gary Vaynerchuk

" Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. "

Gary Vaynerchuk

" Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. "

Gary Vaynerchuk

" 99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble. "

Gary Vaynerchuk

" There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together. "

Gary Vaynerchuk

" I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home. "

Gary Vaynerchuk

" I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports. "

Gary Vaynerchuk

" I don't know how you can justify leaving any engagement behind in the social Web of 2011. "

Gary Vaynerchuk

" People are chasing cash, not happiness. When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy. "

Gary Vaynerchuk

" The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world. "

Gary Vaynerchuk

" The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine! "

Gary Vaynerchuk