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" We have captured a luxury and richness with our fur-free fur, which is proof to the fashion industry that killing animals for the sake of fashion is unnecessary. "

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" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "

Stella McCartney

Good

Rich

Women

" I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual. "

" Mum was a big style icon for me: her natural sexiness and natural confidence. "

" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

" I've got my organic veg patch and fruit; we're very garden-obsessed, my husband and I. He designed a garden for me for Christmas, so beautiful! Alasdhair's very good at the proportion and ground work, and I come in and do the planting and the color scheme. "

" I wanted the collection for Target to reinterpret all the must-haves of Stella McCartney for winter and to make my designs more accessible to a wider audience in Australia. "

" There's no excuse for fur in this day and age. "

" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "

" Asia has always been a really exciting part of the world for me, personally. And it actually was the first part of the world that bought my brand, strangely enough. "

" Growing up, I was always really inspired by Disney, and I had a great love of everything they created. My mum was huge fan, and she used to collect stills, and so they were all around the house, and we very much grew up on the early Disney films. "

" I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool. "

" I like doing slightly masculine, Savile Row tailoring. A nice jacket. Wearable - it's almost a dirty word in fashion, wearable, but that's what I do. "

" I ride my bike, I work out, I do a bit of, er, dancey things. "

" I'm incredibly sad that my mother's not here to see my kids and that my kids don't get to know her. And she didn't meet my husband. That's one of the hardest things. I don't even know how to put that into words. "

" I am a fashion designer. I'm not an environmentalist. When I get up in the morning, number one I'm a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer. "

" I am very aware of my family name. I'm very aware of the legacy that that kind of carries with it. And I think that I didn't want to lose any kind of hold of that. And I think once you're born into something that you're proud of and that you're aware of, you don't take it lightly. "

" When I was about seven, I remember spending a lot of time in my parents' wardrobe trying on their bespoke suits. "

" I was brought up in a way that was based purely on the senses. Everything in my upbringing was a reaction to growing up on an organic farm or to the emotions of animal cruelty, as well as the visuals of my mum's and my father's art - he was also an art collector. "

" More than anything I want to be fit so I don't get out of breath when I play football with the kids. "

Stella McCartney

Kids

Breath

" I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that. "

" You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. "

" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "

" I don't plan massively in advance. "

" I feel like a different person since my mum passed away, like I'm driving a ship with my husband alongside me and we're leading these four children into unknown waters. "

" We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA. "

" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "

" Obviously, we live in a society where ageing is feared. But, to me, the alternative to getting old isn't that great. I've got friends much older than me and much younger, and I love that. It means you get to teach as well as learn. "

Stella McCartney

Society

Live

" I confess to being a frustrated musician. "

" My mum had a massive influence on me, not just in what she wore and how she looked, but in her spirit. She was married to one of the most famous men in the world, and she didn't wear any makeup, ever. I mean, have you ever seen the wife of a man like that rock up with no makeup on? Because I haven't since. "

" Modern fake fur looks so much like real fur that the moment it leaves the atelier, no one can tell it's not the real thing. And I've struggled with that. "

Stella McCartney

Looks

Real