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" We're just enthusiastic about what we do. "
Steve Jobs
Just
Enthusiastic
About
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" The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment. "
Steve Jobs
Technology
Investment
Color
" Sometimes life hits you in the head with a brick. Don't lose faith. "
Steve Jobs
Life
Lose
Sometimes
" Apple took the edge off the word 'computer.' "
Steve Jobs
Computer
Word
Took
" Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history. "
Steve Jobs
History
Living
Apple
" So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective. "
Steve Jobs
Values
Rich
Perspective
" Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. "
Steve Jobs
Responsibility
Experience
Voting
" It's not a faith in technology. It's faith in people. "
Steve Jobs
Technology
People
Faith
" Great things in business are never done by one person. They're done by a team of people. "
Steve Jobs
Business
Great
Team
" We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. "
Steve Jobs
Best
Go
Great
" When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. "
Steve Jobs
Beautiful
You
Wood
" This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now? "
Steve Jobs
Energy
Today
Revolution
" And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important. "
Steve Jobs
Important
Saying
Thinking
" The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad. "
Steve Jobs
Too
Compete
Big
" Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them. "
Steve Jobs
Smart
People
Good
" Innovation distinguishes between a leader and a follower. "
Steve Jobs
Leadership
Follower
Innovation
" Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business. "
Steve Jobs
Business
Way
Nobody
" These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that. "
Steve Jobs
Life
Parents
Medical
" Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? "
Steve Jobs
Mercedes
Apple
Bigger
" The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about. "
Steve Jobs
Learn
You
More
" I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback. "
Steve Jobs
Think
Money
You
" When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. "
Steve Jobs
Think
Dumb
Look
" The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. "
Steve Jobs
Long
You
World
" Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. "
Steve Jobs
Courage
Life
Time
" I think we're having fun. I think our customers really like our products. And we're always trying to do better. "
Steve Jobs
Fun
Having Fun
Trying
" We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. "
Steve Jobs
Know
Life
Things
" This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it. "
Steve Jobs
Good
Computers
Details
" It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry. "
Steve Jobs
People
Potential
Personality
" My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time. "
Steve Jobs
Clear
Money
Precious
" Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence. "
Steve Jobs
View
Apple
Intelligence
" Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. "
Steve Jobs
Creativity
Creative
People