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" We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. "

Richard Edelman

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" Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement. "

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" Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content. "

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" Great women, in partnership with great men, will continue to take us forward. "

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" We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts. "

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" We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers. "

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" We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business. "

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" The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. "

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" In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons. "

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" Most smart companies should make themselves media companies. That means they put out their own information. "

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" My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain. "

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" The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. "

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" We do everything from community management to specific marketing promotions. "

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" Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks. "

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" The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win. "

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