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" The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win. "

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" Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day. "

Richard Edelman

Trust

Day

Integrity

" In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands. "

" My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain. "

" As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted. "

" Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern. "

" In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons. "

" Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks. "

" Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization. "

Richard Edelman

Business

Stand Up

" We do everything from community management to specific marketing promotions. "

" The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. "

" We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. "

" To be silent is to be complicit. "

Richard Edelman

Complicit

Silent

" We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers. "

" Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement. "

" Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff. "

" Most smart companies should make themselves media companies. That means they put out their own information. "

" Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content. "

" We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts. "

" Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion. "

" The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. "

" Great women, in partnership with great men, will continue to take us forward. "

" I wake up every day, and the family fortune is on the line, and that's a good thing. "

" PR is premised on truth, trust, and transparency. "

" We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business. "