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All Quotes by author - Richard Edelman
" Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff. "
People
Media
Creative
" As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted. "
Trust
Opportunity
Values
" Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization. "
Business
Up
Stand Up
" Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement. "
Policy
Government
Active
" Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion. "
Power
Opinion
Media
" Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day. "
Trust
Day
Integrity
" Great women, in partnership with great men, will continue to take us forward. "
Great
Women
Partnership
" In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands. "
Busy
CEO
Clients
" In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons. "
Family
Leadership
Life
" I wake up every day, and the family fortune is on the line, and that's a good thing. "
Good
Family
Wake Up
" Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content. "
Need
Opportunities
Media
" Most smart companies should make themselves media companies. That means they put out their own information. "
Own
Smart
Information
" My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain. "
Fog
Mountain
Mystical
" PR is premised on truth, trust, and transparency. "
Truth
Trust
Transparency
" Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern. "
Social Media
Government
Think
" Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks. "
Your
Art
Core
" The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter. "
Voter
Democracy
Informed
" The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. "
Marketing
Pace
Being
" The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. "
Body
Problems
World
" The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win. "
People
Speak
World
" To be silent is to be complicit. "
Complicit
Silent
" We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers. "
Creative
Partner
Relationship
" We do everything from community management to specific marketing promotions. "
Marketing
Management
Community
" We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business. "
Business
Financial
America
" We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts. "
Business
You
Person
" We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. "
See
Going
Future
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