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" Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement. "

Richard Edelman

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" I wake up every day, and the family fortune is on the line, and that's a good thing. "

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" We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. "

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" The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win. "

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" Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks. "

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" The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. "

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" The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter. "

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" Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff. "

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" In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands. "

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" Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion. "

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" As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted. "

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