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" We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts. "
Richard Edelman
Business
You
Person
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" The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body. "
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" As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted. "
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" My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain. "
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" Most smart companies should make themselves media companies. That means they put out their own information. "
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" Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content. "
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" Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks. "
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" The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win. "
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" We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business. "
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