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" You need to walk the talk, because you can't expect your organization to behave a certain way that you're not willing to behave. "

Denise Morrison

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" My mother taught us that ambition is part of femininity and really taught us to have substance but also style. "

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" I feel strongly about the need for diversity, and with good reason. I'm from a generation of women that found it exhilarating to shatter the glass ceiling. We viewed obstacles as opportunities and earned our seat at the leadership table. "

Denise Morrison

" The business world needs the best talent from both genders to compete in an ever-changing environment and drive innovation. "

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" I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves. "

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" Life's a balancing act. You have multiple roles and goals, and you can do it all - just not all at once. "

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" The best thing you can do as a leader when people are pressed is get the obstacles out of their way. "

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" Not every great idea needs to be Campbell-generated. It's clear that partners and vendors and other external sources will generate innovative ideas for us. "

Denise Morrison

" The personal mission statement was important for me because I believe that you can't lead others unless you have a strong sense of who you are and what you stand for. "

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" Sustainability is important because we all are responsible to nourish our planet. And real food should be delicious, safe, affordable, and accessible to all. All without compromise. "

Denise Morrison

" The next frontier in nutrition will be about reconfiguring diets according to individual specific physiology, lifestyle, and health goals. "

Denise Morrison

" The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations. "

Denise Morrison

" With the growth of both urbanization and globalization, consumers are becoming increasingly disconnected from their food. "

Denise Morrison

" Set ambitious goals and don't be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind. "

Denise Morrison

" I purposely put myself in new, stressful situations so that I can continuously learn. "

Denise Morrison

" Women often are so focused on getting their jobs done well that they forget that building relationships is a key part of being a leader - and increasingly so, the higher you go. "

Denise Morrison

" We need to be in front of consumer trends and translate those trends into insights and foresights. "

Denise Morrison

" I don't know if it's unique to women or not, but I do know that women think that they join a company, and the company will take care of them, as opposed to taking charge. "

Denise Morrison

" Health and wellness does mean different things to different people. "

Denise Morrison

" I think you have to see two steps ahead of things. That's just the way I roll. "

Denise Morrison

" You can't become a CEO without working hard and delivering results, but that will only take you so far. Building and leveraging strong relationships with mentors and sponsors will take you the rest of the way. "

Denise Morrison

" At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company. "

Denise Morrison

" I talk to my parents a couple of times a week. I talk to my daughters every day. "

Denise Morrison

" Transparency doesn't mean much if the consumer doesn't understand what they're looking at. "

Denise Morrison

" Through his deferential yet decidedly determined demeanor, Pope Francis is not only setting a superior spiritual standard, but he is also leading a thorough transformation of the Catholic Church - rivaling any brand revitalization or corporate turnaround you could name. "

Denise Morrison

" You need to set a tone at the top that inspires trust - and encourages open and honest 2-way communication. So you hear the brutal facts, and you listen to the good news and the bad news - so that, in the spirit of continuous improvement, you can make changes. "

Denise Morrison

" Working with some outside consultants or people that really can bring you an external perspective or a benchmarking to identify opportunities is a really good way to work. "

Denise Morrison

" I know there are no sure bets or overnight miracles. "

Denise Morrison

" People need to be in charge of their development plan. They need to seek out their sponsors and their mentors and be very strategic. "

Denise Morrison

" The path to diversity begins with supporting, mentoring, and sponsoring diverse women and men to become leaders and entrepreneurs. "

Denise Morrison

" When Dad came home from work, he'd turn our family dinners into tutorials on business, money, sales, and profit margins. He shared fascinating stories about his customers, marketing, and my favorite topic when I was a kid - new product launches. Our father also took us to his office before the advent of 'Take Your Child to Work Day.' "

Denise Morrison