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" What's important for that person on the other side of the table, and what's important for the client? "
Troy Carter
Important
Person
Table
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" I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities. "
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" The way it works is the manager's sort of, you know, is like the hub of an artist's career. "
Troy Carter
Career
You
Way
" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
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Culture
Just
Love
" There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music. "
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Dance
Time
People
" My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it. "
Troy Carter
Mom
Brother
Money
" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
Troy Carter
Service
Morning
Faith
" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "
Troy Carter
Concert
Go
Lines
" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "
Troy Carter
Place
Great
Think
" The only two things that ever came naturally to me are music and investing. "
Troy Carter
Music
Me
Things
" As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. "
Troy Carter
Business
Resilience
Rejection
" Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick. "
Troy Carter
Family
World
Success
" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "
Troy Carter
Believe
I Believe
Mentor
" I think piracy itself is going to end up going away. "
Troy Carter
Up
End
Away
" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "
Troy Carter
Building
Young
Yourself
" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
Troy Carter
Music Industry
Fact
Frustration
" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "
Troy Carter
Within
Head
Build
" I was Jazzy Jeff's assistant. "
Troy Carter
Jazzy
Jeff
Assistant
" Our bet is on the future of micronetworks. "
Troy Carter
Our
Future
Bet
" I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet. "
Troy Carter
Woods
Business
Think
" Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch. "
Troy Carter
Black
You
Music
" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "
Troy Carter
Products
Doing
Great
" If you can't see it, you can't be it. "
Troy Carter
You
See
" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "
Troy Carter
Fans
Artists
Baby
" I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups. "
Troy Carter
Walking
Energy
Love
" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "
Troy Carter
Chances
You
Take
" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "
Troy Carter
Think
Red
People
" I come from a place where when you shake someone's hand, it is a deal. "
Troy Carter
Someone
Come
Place
" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "
Troy Carter
You
Value
Music
" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
Troy Carter
Company
Then
Off
" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "
Troy Carter
Past
Research
Work