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" If you can't see it, you can't be it. "
Troy Carter
You
See
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" The venture capital world is completely stacked against minority entrepreneurs. "
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" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "
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" Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. "
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" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "
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" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
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" In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a fully immersive experience - through a pair of glasses or whatever the device. "
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" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
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Like
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" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "
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" I don't think holograms are the future in the music industry. "
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" Now we know that if we make a ten min video for YouTube, people will watch it. "
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Now
YouTube
Know
" When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code. "
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You
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Technology
" No one has bridged that gap between music and technology yet. "
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Gap
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" What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense. "
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" When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic. "
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" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "
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Go
New
You
" When I first got pitched on Uber, I thought it was the dumbest idea ever. "
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Idea
Dumbest
First
" When your back is against the wall, your brain has to function at a high level. "
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Level
Wall
High
" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
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Culture
Just
Love
" People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments. "
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People
World
Think
" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "
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Waiting
Thought
Good
" I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age. "
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Up
Fresh
Age
" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "
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Listen
Best
Idea
" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "
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" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
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" Our bet is on the future of micronetworks. "
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" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "
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Value
Service
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" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "
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Company
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" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "
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Quality
Music
Money
" Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not. "
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Hear
Music
Radio
" Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch. "
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