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" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "

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" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "

Troy Carter

Building

Young

Yourself

" Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not. "

" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "

" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "

" So many black kids aspire to be entertainers or professional athletes because those are the only role models they see that look like them. There are only 300 jobs in the NBA but an endless amount of opportunities as an entrepreneur. With enough hustle, entrepreneurship opens doors to a world of opportunities. "

" I bring in the record label who distributes the music. "

" I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet. "

" If you can't see it, you can't be it. "

Troy Carter

You

See

" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "

" Our bet is on the future of micronetworks. "

" I don't think holograms are the future in the music industry. "

" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "

" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "

" She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed. "

" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "

" When your back is against the wall, your brain has to function at a high level. "

" There are not a lot of black men in the pop business. "

" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "

" Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. "

" That's all I ever wanted to do in my life was music. And because I was a failed artist, I was actually able to help somebody accomplish their dream was, you know, definitely fulfilling. "

" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "

" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "

" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "

" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "

" The only two things that ever came naturally to me are music and investing. "

Troy Carter

Music

Things

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

Troy Carter

Important

People

" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "

" No one has bridged that gap between music and technology yet. "

" There's less clutter in the beverage category than in the music category. A lot less clutter. "

" The music industry really is a meritocracy on a creative level. "