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" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "

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" I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today. "

Troy Carter

Today

Life

Goals

" Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not. "

" No one has bridged that gap between music and technology yet. "

" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "

" I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of supply and demand and the reality that black entrepreneurs typically lack the network to have their deals become bid up and overvalued. "

Troy Carter

Black

Reality

" I grew up carrying crates of records for Will Smith and those guys. "

Troy Carter

Records

Will

" We called ourselves '2 Too Many' because we only had enough money for one of us. "

Troy Carter

Because

Money

" You have a huge demographic shift that's happening in America. Globally. "

" As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. "

" So many black kids aspire to be entertainers or professional athletes because those are the only role models they see that look like them. There are only 300 jobs in the NBA but an endless amount of opportunities as an entrepreneur. With enough hustle, entrepreneurship opens doors to a world of opportunities. "

" The way it works is the manager's sort of, you know, is like the hub of an artist's career. "

" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "

" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "

" I said, 'Who said African American founders can't build a billion dollar company?' "

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

Troy Carter

Important

People

" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "

" I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities. "

" I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age. "

Troy Carter

Fresh

Age

" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "

" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "

" I think piracy itself is going to end up going away. "

Troy Carter

End

Away

" People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments. "

" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "

" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "

Troy Carter

New

You

" Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. "

" The music industry really is a meritocracy on a creative level. "

" Now we know that if we make a ten min video for YouTube, people will watch it. "

" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "

" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "

" Our bet is on the future of micronetworks. "