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" Our bet is on the future of micronetworks. "
Troy Carter
Our
Future
Bet
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" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "
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More
Important
People
" The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' "
Troy Carter
Thought
Who
Work
" When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code. "
Troy Carter
You
Think
Technology
" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
Troy Carter
Technology
Tomorrow
Music
" Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago. "
Troy Carter
Face
Up
Three
" What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense. "
Troy Carter
Explain
Like
People
" Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets. "
Troy Carter
Mean
Likes
Going
" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "
Troy Carter
Artist
Value
People
" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "
Troy Carter
Powerful
Started
Mission
" I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today. "
Troy Carter
Today
Life
Goals
" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "
Troy Carter
Consumers
Artists
Whole
" I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of supply and demand and the reality that black entrepreneurs typically lack the network to have their deals become bid up and overvalued. "
Troy Carter
Black
Up
Reality
" I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups. "
Troy Carter
Walking
Energy
Love
" Now we know that if we make a ten min video for YouTube, people will watch it. "
Troy Carter
Now
YouTube
Know
" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
Troy Carter
Service
Morning
Faith
" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
Troy Carter
Like
Open
Entrepreneurship
" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "
Troy Carter
Within
Head
Build
" Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch. "
Troy Carter
Black
You
Music
" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "
Troy Carter
Place
Great
Think
" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "
Troy Carter
Fail
Company
Successful
" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
Troy Carter
Music Industry
Fact
Frustration
" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "
Troy Carter
Business
Growth
Music
" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "
Troy Carter
Me
Talent
People
" The primary plan is to let the music speak for itself. "
Troy Carter
Music
Itself
Plan
" I was Jazzy Jeff's assistant. "
Troy Carter
Jazzy
Jeff
Assistant
" I said, 'Who said African American founders can't build a billion dollar company?' "
Troy Carter
Build
Company
Dollar
" Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. "
Troy Carter
Understanding
Music
Business
" On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars. "
Troy Carter
Artist
Beginning
Investment
" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
Troy Carter
Unique
Values
Advertising
" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "
Troy Carter
Building
Young
Yourself