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" When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power. "
Mark Zuckerberg
People
Power
View
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" People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality. "
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" On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week. "
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" People like to talk about war. "
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" I just want to make sure when I have kids, I can spend time with them. That's the whole point. "
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" I think a lot of the time there isn't such a black-and-white difference between what's a platform and what's an app. It's really just like the most important apps become platforms. "
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" I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we've funded ever since by putting ads on the side. "
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" I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication. "
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" I wear the same outfit or, at least, a different copy of it almost every day. "
Mark Zuckerberg
Copy
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" If you're always under the pressure of real identity, I think that is somewhat of a burden. "
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" Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. "
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" No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that's good. "
Mark Zuckerberg
Society
Place
Think
" Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth. "
Mark Zuckerberg
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" The connectivity declaration is about uniting the whole industry - a lot of companies that typically compete very fiercely - to push in a coherent direction. "
Mark Zuckerberg
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" In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well. "
Mark Zuckerberg
Better
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" Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. "
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" About half my time is spent on business operation type stuff. "
Mark Zuckerberg
Business
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" Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well. "
Mark Zuckerberg
Movies
Language
Time
" I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don't have a lot of furniture in our house, so it's really simple. And we're trying to build products for everyone in the world, right. And you don't want to get isolated to do that. "
Mark Zuckerberg
Simple
Dog
Time
" We know that for every 1 person who get access to the Internet, one new job gets created, and one person gets lifted out of poverty. So in theory, going and connecting everyone on the Internet is a large national and even global priority. "
Mark Zuckerberg
Internet
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" I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social. "
Mark Zuckerberg
Family
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" Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there. "
Mark Zuckerberg
Donation
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" When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference. "
Mark Zuckerberg
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" One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. "
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" A lot of times, I run a thought experiment: 'If I were not at Facebook, what would I be doing to make the world more open?' "
Mark Zuckerberg
Open
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Doing
" I'm trying to make the world a more open place. "
Mark Zuckerberg
Make
Place
World
" A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept. "
Mark Zuckerberg
Think
Frustration
Business
" Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one. "
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" I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. "
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" We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money. "
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" The real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded. "
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Computers
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