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" Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. "

Mark Zuckerberg

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" Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected. "

Mark Zuckerberg

" People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time. "

Mark Zuckerberg

" We know that for every 1 person who get access to the Internet, one new job gets created, and one person gets lifted out of poverty. So in theory, going and connecting everyone on the Internet is a large national and even global priority. "

Mark Zuckerberg

" You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people. "

Mark Zuckerberg

" It's, like, even in journeys like Facebook, we've had some very serious ups and downs. "

Mark Zuckerberg

" I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication. "

Mark Zuckerberg

" When Facebook was getting started, nothing used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did. "

Mark Zuckerberg

" Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that. "

Mark Zuckerberg

" Really, who you are is defined by the people who you know - not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that's kind of different from the information you put in your profile. "

Mark Zuckerberg

" If you're always under the pressure of real identity, I think that is somewhat of a burden. "

Mark Zuckerberg

" Figuring out what the next big trend is tells us what we should focus on. "

Mark Zuckerberg

" Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content. "

Mark Zuckerberg

" We pay attention to every demographic in every country, so we're going to focus on building things that teens are going to like, and we're also going to focus on building things that other folks are going to like. "

Mark Zuckerberg

" I think we basically saw that the messaging space is bigger than we'd initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally. "

Mark Zuckerberg

" The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it's actually really important that Facebook continually makes it easier and easier to make those decisions... If people feel like they don't have control over how they're sharing things, then we're failing them. "

Mark Zuckerberg

" Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it. "

Mark Zuckerberg

" We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is. "

Mark Zuckerberg

" Move fast with stable infrastructure. "

Mark Zuckerberg

" The majority of people who don't have Internet, don't have the Internet because they don't know why they want to use the Internet. "

Mark Zuckerberg

" We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don't check in code anymore. "

Mark Zuckerberg

" The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook. "

Mark Zuckerberg

" Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well. "

Mark Zuckerberg

" Once you have a product that you are happy with, you the need to centralize things to continue growth. "

Mark Zuckerberg

" It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company. "

Mark Zuckerberg

" If I could snap my fingers and do one thing in science, I would get more funding for basic science. But the level of funding that needs to be done is not on the order of millions, like the cost of the Breakthrough Prizes. It's billions to tens of billions. "

Mark Zuckerberg

" I think that people just have this core desire to express who they are. And I think that's always existed. "

Mark Zuckerberg

" I wear the same outfit or, at least, a different copy of it almost every day. "

Mark Zuckerberg

" People at Facebook are fairly used to the press being nice to us or not nice to us. "

Mark Zuckerberg

" No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that's good. "

Mark Zuckerberg

" Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community. "

Mark Zuckerberg