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" Wherever there is a design that is highly successful in a broad range of similar environments, it is apt to emerge again and again, independently - the phenomenon known in biology as convergent evolution. I call these designs 'good tricks.' "

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" Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling. "

Peter Zumthor

Heart

Fire

Deep

" I'm a very visual person, and I love opening beautiful books on art or design and looking through them. "

" Women are all the same; we want to be smaller in the waist, longer legs, slimmer. I design for women and their defects, to make them better. "

" When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design. "

" Some men give up their designs when they have almost reached the goal; While others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. "

" I am tremendously excited to introduce a unique 'Metal Gear Solid' experience to a new audience of gamers as well as collaborate with my mentor in game design, Mr. Miyamoto, on 'Metal Gear Solid: The Twin Snakes' for Nintendo GameCube. "

" Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature. "

" About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs. "

" I'm fascinated by furniture design and interiors, and I want to try designing all that stuff. "

" It may sound ambitious, but I really hope that modern design will spread all around the globe. "

" Human freedom is not an illusion; it is an objective phenomenon, distinct from all other biological conditions and found in only one species - us. "

" I think there is a new awareness in this 21st century that design is as important to where and how we live as it is for museums, concert halls and civic buildings. "

" People think, for some reason, that I don't care about creativity and art, or helping people. So I would say that the biggest misconception is, when you think about me, when you think about my name, I don't want you to think about design or clothes or music. I want you to think about a person that's just trying to help people. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" You can almost say that a design error is a human error because, after all, it's we humans who do the designing. "

" When I meet celebrities, I have to know what they are like and only then can I design. The clothes have to fit their personality. "

" I don't think I have a sense of fashion. But I do have an aesthetic, which I feel is an offshoot of me working in the design industry. For example, if I am mixing and matching prints on my sofas and cushion covers, I tend to do that with my wardrobe as well. "

Twinkle Khanna

Think

I Am

" When you as a designer design something that burdens a community with maintenance and old world technology, basically failed developed world technology, then you will crush that community way beyond bad design; you'll destroy the economics of that community, and often the community socially is broken. "

" While 'The Endless Summer' poster was designed at the Art Center College of Design in the contemporary style of its time, the image grew out of my relationship with Rick Griffin and our deep relationship to surf images. "

" The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers. "

" I graduated from Academy of Fashion and Costume Design in Rome. At first, I thought I was going to be a costume designer for films, and then I ended up working in fashion - not as a designer, but mostly as a model. "

" I try to push design boundaries using new draping and fabric manipulation techniques every time I approach a new design. "

" We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop. "

" Could we design an all-glass building with internal channels and networks for airflow and water circulation? Can we surpass the great modern tradition of discrete formal and functional partitions and generate an all-in-one building skin? "

" Modern design becomes the eye catcher because it's out of context, it is something newborn and fresh, something people have never seen before. I mean, that in itself is the way we should sort of stimulate the senses of society, this urban condition. "

" There are usually three sections of people who like my work. There are those who like them aesthetically. They see beauty in the images. Second, there are those who like the horror aspect, which is by design, and I like that. Third, there are those who are moved by the historical or political nature of them. They want to talk about them. "

" It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. "

" I have a notebook, and I know what decisions will be made in pre-production. Everything is pre-determined in the pre-production period. I visually design the whole thing, and I know when things will happen. "

Alejandro Gonzalez Inarritu

Design

Know

Everything

" America glories in its tradition of the self-made individual. Political candidates compete to be a friend to entrepreneurs, and policymakers, imagining the next Microsoft or Google, design laws to back the innovator in the garage. "

" For some reason I have a visual intuition that allows me to design things in an interesting way, and I don't know where that came from. Because I don't have this formal training, I seem to drift in a different direction. "