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" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

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" Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed. "

Emily Weiss

Know

Going

Chance

" People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom. "

" The great thing about interning at 'Teen Vogue' is that there is so much room for growth; interns here do incredible things if they work hard enough and think outside the box. "

" In our product development cycle, we ask and listen to our customer about what she wants. "

" Women are truly, truly awesome. "

" I eat out alone a lot. "

" In my humble opinion, having tons of products and furniture and magazines and clothes is not luxurious - living minimally is. "

" My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet. "

" I like people who work hard. "

Emily Weiss

Hard

Who

" Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg. "

Emily Weiss

You

Beauty

" We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the skin. "

" I like books that explore identity and youth culture or rites of passage. "

Emily Weiss

Identity

Youth

" Into The Gloss is buoyed by the people on it, the people who read it and discuss it, and the people who work on it. "

" Glossier is really for anyone who wants to embrace the present and live in the now. It's about embracing constant change and who you are at any given moment, and that's often someone who's imperfect - and that's cool. "

" My musical inclinations are fine and dandy within the confines of my ears and my earphones but don't sit well with others. "

" In beauty, there's this idea of this perfect picture, and I think, 'How about being present in the now, and a little messy?' "

" We'll continue to invest in new technology because we think every woman should have the ability to be connected through her beauty knowledge, opinions, products, and routine. "

" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "

Emily Weiss

Create

Life

" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "

" When I think of baths, I generally think of children, the elderly, couples, and the English. Who takes baths? I mean, seriously - none of my friends take baths. "

" At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests. "

" One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. "

" Unlike a celebrity, there's nothing I won't try and nothing I won't talk about when it comes to my hair. If I were to get a tattoo on my inner upper arm, it would read, 'Change thy hair, change thyself.' "

" I must admit that self-tanner is one beauty arena I've been hesitant to explore, let alone fully embrace. "

" What no one tells you - or maybe they did tell me, and I chose not to listen - is that there's really no 'coming back' from bleached platinum hair. You sort of have to cut it all off and start over. "

Emily Weiss

You

Start

" Toronto girls are super interested in skincare, which is actually kind of unique. Because in New York, the girls seem to be mostly interested in makeup. "

" The single guiding principle that I try to follow, assuming blindly that the rest will fall into place, is to operate squarely in the present. I think it's one of the most difficult things for anyone to do. "

" I have long been of the mindset that aviators are like leather jackets - when they're perfect, they give you 'instant cool.' They're the Alexa Chung of sunglasses. "

" I feel like I have time to think when I'm in L.A. There's something about the spaciousness of it. "

Emily Weiss

Think

I Feel Like

" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "