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" A business has to be involving, it has to be fun, and it has to exercise your creative instincts. "
Richard Branson
Your
Exercise
Creative
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" Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are. "
Richard Branson
Opinion
Success
Happy
" I read everything, but generally more fact than fiction - especially autobiographies and biographies. I've read 'Long Walk to Freedom' by Nelson Mandela at least twice on holiday. Every time, I'm totally awed by his vision, strength and forgiveness. I feel honoured to have got to know him and his wonderful wife Graca over the years. "
Richard Branson
Forgiveness
Freedom
Time
" People from all over the world come to London wanting to make their own mark on it, and they add to the energy and vitality of the capital. It's got a bit busier since the '60s, but the more the merrier! "
Richard Branson
Energy
People
World
" On one of my last days at school, the headmaster said I would either end up in prison or become a millionaire. That was quite a startling prediction, but in some respects, he was right on both counts! "
Richard Branson
Prison
End
Right
" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "
Richard Branson
Mother
Car
Me
" Starting your own business isn't just a job - it's a way of life. "
Richard Branson
Life
Job
Business
" There's an inherent danger in letting people think that they have perfected something. When they believe they've 'nailed it,' most people tend to sit back and rest on their laurels while countless others will be labouring furiously to better their work! "
Richard Branson
Believe
People
Rest
" There is no way I would ask others to go on a Virgin Galactic flight if I didn't feel it was safe enough for myself. "
Richard Branson
Safe
Way
Myself
" I live half the year on Necker, a tiny island in the Caribbean, and it's always full of people in party mode. Everyone comes up to the big house, and we'll be dancing until the early hours to the island's band, the Front Line. "
Richard Branson
Early
Dancing
Live
" Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it. "
Richard Branson
Love
People
Up
" Fortunately we're not a public company - we're a private group of companies, and I can do what I want. "
Richard Branson
Public
Company
Group
" I believe in benevolent dictatorship provided I am the dictator. "
Richard Branson
I Am
I Believe
Dictatorship
" Business opportunities are like buses, there's always another one coming. "
Richard Branson
Like
Business
Opportunities
" A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be? "
Richard Branson
Proud
Success
Business
" Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola. "
Richard Branson
Lying
Enough
Successful
" When hiring somebody, I never ask to see a curriculum vitae. I feel that since I didn't have one myself, it would be a bit presumptuous to ask to see anyone else's. "
Richard Branson
Never
Curriculum
Feel
" I love Notting Hill and Westbourne Grove - there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago, but there is so much character. "
Richard Branson
More
Years
Hill
" To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials. "
Richard Branson
Me
Ideas
Yourself
" As an entrepreneur, I have been known for taking risks throughout my career, but leaving the European Union is not one of the risks I would want the U.K. to take - not as an investor, not as a father, and not as a grandfather. I am deeply concerned about the impact of leaving. "
Richard Branson
Risks
Want
Father
" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "
Richard Branson
View
Challenge
Our
" So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on. "
Richard Branson
Think
Life
Fly
" We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market. "
Richard Branson
Know
Go
Result
" Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance. "
Richard Branson
Life
Work
Money
" Material things are delightful, but they're not important. "
Richard Branson
Things
Important
Material Things
" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "
Richard Branson
Success
Common
Entrepreneur
" I love travelling full stop - so while I've had some harrowing instances, I never look at them negatively. Memories are made when you're travelling - not when you're chained to your desk. "
Richard Branson
Stop
Never
Memories
" Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business. "
Richard Branson
Fear
Work
Success
" We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals. "
Richard Branson
World
Respect
Only
" Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line. "
Richard Branson
Finance
Business
Failure
" I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit. "
Richard Branson
Great
Think
You