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" On one of my last days at school, the headmaster said I would either end up in prison or become a millionaire. That was quite a startling prediction, but in some respects, he was right on both counts! "

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" Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are. "

Richard Branson

Opinion

Success

Happy

" Right now I'm just delighted to be alive and to have had a nice long bath. "

" My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. "

Richard Branson

Mother

Car

" My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.' "

" Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop. "

" A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be? "

" We need every person on Earth to acknowledge that climate change is real and encourage each other and our leaders to address the challenge. "

" The true cost to the world of a burger is far greater than the money you hand over to buy it. "

" The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world. "

" I'm a bit like the Queen in that I don't carry much cash. "

Richard Branson

Much

Cash

" An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company. "

" You should not build your customer service system on the premise that your organisation will never question the whims of your clients. "

" I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more. "

" My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them. "

" My father Ted fought in North Africa, Italy, and Germany during World War II. My grandfather survived the horrors of the trenches in World War I. I truly believe that one of the E.U.'s greatest achievements is that it has kept its members out of conflict in Europe. "

" I love creating hideaways. My idea is to go to the most beautiful, unspoilt places, buy the land, and make sure it is never damaged. I've always admired John D. Rockefeller, who bought up tracts of land to ensure they were left wild in perpetuity. "

" Material things are delightful, but they're not important. "

" The signing of the Sex Pistols was a turning point for Virgin. It put the company on the map and, over the years, attracted bands such as Genesis, the Rolling Stones, Lenny Kravitz, and Janet Jackson. It also attracted Culture Club, who were ground-breaking. "

" I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. "

" Lightning is something which, again, we would rather avoid. "

" As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali. "

Richard Branson

Long

Long Way

" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "

" Most people would assume my business success, and the wealth that comes with it, have brought me happiness. But I know I am successful, wealthy, and connected because I am happy. "

Richard Branson

Happiness

Happy

" We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone. "

" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "

" If you're embarking around the world in a hot-air balloon, don't forget the toilet paper. "

" If you want to be a Millionaire, start with a billion dollars and launch a new airline. "

" I always love going on a safari drive whenever I visit Ulusaba Private Game Reserve in South Africa. I've been fortunate to see so many incredible animals over the years, and each time, it's completely different. Following Ulusaba's pack of wild dogs is my highlight. "

" I was dyslexic, I had no understanding of schoolwork whatsoever. I certainly would have failed IQ tests. And it was one of the reasons I left school when I was 15 years old. And if I - if I'm not interested in something, I don't grasp it. "

" We have one planet in our solar system that's habitable, and that's the Earth, and space travel can transform things back here for the better. First of all, by just having people go to space and look back on this fragile planet we live on. People have come back transformed and have done fantastic things. "