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" There is no way I would ask others to go on a Virgin Galactic flight if I didn't feel it was safe enough for myself. "

Richard Branson

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" A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney. "

Richard Branson

" I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here. "

Richard Branson

" My father Ted fought in North Africa, Italy, and Germany during World War II. My grandfather survived the horrors of the trenches in World War I. I truly believe that one of the E.U.'s greatest achievements is that it has kept its members out of conflict in Europe. "

Richard Branson

" I always find the time to exercise - kitesurfing, tennis or cycling - and to spend time with my loved ones. "

Richard Branson

" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "

Richard Branson

" A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be? "

Richard Branson

" Material things are delightful, but they're not important. "

Richard Branson

Material Things

" From my very first day as an entrepreneur, I've felt the only mission worth pursuing in business is to make people's lives better. "

Richard Branson

" In business, if you realize you've made a bad decision, you change it. "

Richard Branson

" Fortunately we're not a public company - we're a private group of companies, and I can do what I want. "

Richard Branson

" As an entrepreneur, I have been known for taking risks throughout my career, but leaving the European Union is not one of the risks I would want the U.K. to take - not as an investor, not as a father, and not as a grandfather. I am deeply concerned about the impact of leaving. "

Richard Branson

" I think it's good for a woman to put on a bit of weight when she gets older - it looks better. But a man has to stay balanced. "

Richard Branson

" An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company. "

Richard Branson

" I'm not the sort of person who gives up on things. The first time we crossed the Atlantic in the balloon, it crashed, and we went on and did the Pacific. First time we crossed the Atlantic in a boat, it sank, and we went on and got the record. So, generally speaking, we will pick ourselves up, brush ourselves down, and carry on. "

Richard Branson

" I've been very passionate about renewable energy for many years, particularly solar energy and its capacity to bring abundant clean, sustainable energy to millions around the globe. "

Richard Branson

" Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else. "

Richard Branson

" And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on. "

Richard Branson

" Devon holds a special place in my heart. As a child, I normally went on holiday to Bantham and have lots of happy memories from my time there. I used to catch sand eels in the early morning and go fishing for bass throughout the day. I remember a gull taking my bait. "

Richard Branson

" You never know with these things when you're trying something new what can happen. This is all experimental. "

Richard Branson

" I think, because I started Virgin when I was a teenager, it has become a part of me, like my family, and I am motivated by ambition for it, almost as if it were a child. "

Richard Branson

" When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives. "

Richard Branson

" With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock. "

Richard Branson

" Had I pursued my education long enough to learn all the conventional dos and don'ts of starting a business, I often wonder how different my life and career might have been. "

Richard Branson

" I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going. "

Richard Branson

" My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.' "

Richard Branson

" Do not be embarrassed by your failures, learn from them and start again. "

Richard Branson

" By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well. "

Richard Branson

" Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance. "

Richard Branson

" I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit. "

Richard Branson

" I live half the year on Necker, a tiny island in the Caribbean, and it's always full of people in party mode. Everyone comes up to the big house, and we'll be dancing until the early hours to the island's band, the Front Line. "

Richard Branson