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" I believe we have to nip Ebola in the bud before it spreads through Africa and to other countries. "

Mark Zuckerberg

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" It's a juicy thing to say we're building a phone, which is why people want to write about it. But it's so clearly the wrong strategy for us. "

Mark Zuckerberg

" There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come. "

Mark Zuckerberg

" We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn't where it was going to end up. A lot of people saw it and asked, 'Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?' And we actually agreed with that. "

Mark Zuckerberg

" I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. "

Mark Zuckerberg

" We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don't check in code anymore. "

Mark Zuckerberg

" Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up. "

Mark Zuckerberg

" Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that. "

Mark Zuckerberg

" My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There's a lot of that in Silicon Valley. "

Mark Zuckerberg

" Our mission is to connect every person in the world. You don't do that by having a service people pay for. "

Mark Zuckerberg

" There's a level of service that we could provide when we're just at Harvard that we can't provide for all of the colleges, and there's a level of service that we can provide when we're a college network that we wouldn't be able to provide if we went to other types of things. "

Mark Zuckerberg

" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "

Mark Zuckerberg

" Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you're starting to see is that there are all these different ways that people want to share and communicate. "

Mark Zuckerberg

" Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. "

Mark Zuckerberg

" When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power. "

Mark Zuckerberg

" About half my time is spent on business operation type stuff. "

Mark Zuckerberg

" After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn't even a thought that maybe it could be us. We always thought it would be someone else doing it. "

Mark Zuckerberg

" When Facebook was getting started, nothing used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did. "

Mark Zuckerberg

" Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. "

Mark Zuckerberg

" I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today. "

Mark Zuckerberg

" A lot of times, I run a thought experiment: 'If I were not at Facebook, what would I be doing to make the world more open?' "

Mark Zuckerberg

" Health is certainly extremely important, and we've done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it's not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy. "

Mark Zuckerberg

" I always kind of see how I want things to be better, and I'm generally not happy with how things are or the level of service that we're providing for people or the quality of the teams that we built. But if you look at this objectively, we're doing so well on so many of these things. I think it's important to have gratitude for that. "

Mark Zuckerberg

" Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. "

Mark Zuckerberg

" The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it. "

Mark Zuckerberg

" Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it. "

Mark Zuckerberg

" There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking. "

Mark Zuckerberg

" For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application. "

Mark Zuckerberg

" You get a reputation for stability if you are stable for years. "

Mark Zuckerberg

" We want to make it so that anyone, anywhere - a child growing up in rural India who never had a computer - can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet. "

Mark Zuckerberg

" The majority of people who don't have Internet, don't have the Internet because they don't know why they want to use the Internet. "

Mark Zuckerberg