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" I think Facebook is an online directory for colleges... If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I'd care to know about you. "

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" On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week. "

Mark Zuckerberg

Days

Seeing

Active

" At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships. "

" Once you have a product that you are happy with, you the need to centralize things to continue growth. "

" Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga. "

" We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don't check in code anymore. "

" Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. "

" There are definitely elements of experience and stuff that someone who's my age wouldn't have. But there are also things that I can do that other people wouldn't necessarily be able to. "

" We talk about this concept of openness and transparency as the high-level ideal that we're moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open. "

" The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It's just awesome. I care about openness and connectedness in a global sense. "

Mark Zuckerberg

Care

Awesome

" I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have. "

" The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it. "

" Figuring out what the next big trend is tells us what we should focus on. "

Mark Zuckerberg

Focus

" When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power. "

" I like making things. I don't like getting my picture taken. "

" I think that people just have this core desire to express who they are. And I think that's always existed. "

" The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. "

" The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it's actually really important that Facebook continually makes it easier and easier to make those decisions... If people feel like they don't have control over how they're sharing things, then we're failing them. "

" I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication. "

" The companies that work are the ones that people really care about and have a vision for the world so do something you like. "

" It's, like, even in journeys like Facebook, we've had some very serious ups and downs. "

Mark Zuckerberg

Serious

Facebook

" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "

" People like to talk about war. "

Mark Zuckerberg

About

War

" We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of. "

" Mobile is a lot closer to TV than it is to desktop. "

" Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both. "

" Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you're starting to see is that there are all these different ways that people want to share and communicate. "

" If we're trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can't write every line of code. I can't write any lines of code. "

" I think a lot of the time there isn't such a black-and-white difference between what's a platform and what's an app. It's really just like the most important apps become platforms. "

" I wear the same outfit or, at least, a different copy of it almost every day. "

" After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn't even a thought that maybe it could be us. We always thought it would be someone else doing it. "