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" I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then the blue eyes. I was a hit with girls, who told me it was like I was in Technicolor. "

Giorgio Armani

Eyes

Blue

Care

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" When I started, I had nothing. Because my family was really, really, really poor. "

" I wanted to dress the woman who lives and works, not the woman in a painting. "

" If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. "

" When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life. "

" The excitement does not change. After 40 years in the business, I still find the show to be a magical moment - the performance anxiety, the litmus test. "

" I learned little by little. I learned how to draw. I learned how to tell the difference in the quality of fabrics - the subtle differences. I started with collections for men. So my first collection for women was deeply inspired by male roles. "

" My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve. "

" I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. "

" I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet. "

" I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age. "

" Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world. "

" Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one. "

" That is always what I've had to do in life: to show I am capable of surviving. "

Giorgio Armani

Show

Capable

" Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here. "

" I dress in my 'uniform,' or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt - I have about 40 of them - or blue sweater helps focus others' attention on me and on what I say. "

" I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around. "

Giorgio Armani

Women

Elegance

" War taught me that not everything is glamorous. "

" It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. "

" The more successful I become, the more I want to remain like me, with my defects and insecurities. "

Giorgio Armani

Want

" You have to have doubts. I have collaborators I work with. I listen, and then I decide. That's how it works. "

" My work has taught me to pay great respects towards human beings. "

" There can be nothing without love. No money, no power. Love is very important. When you wake up in the morning, you need to know that somebody else is waking up, thinking of you. "

" To create something exceptional, your mindset must be relentlessly focused on the smallest detail. "

" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

" I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing. "

" This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers. "

Giorgio Armani

Fashion

People

" A well-maintained physique is a great business card. Ideas and intelligence are what matters, but if you have a well-maintained physique, it's better. "

" I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yourself creatively, as Warhol did. "

Giorgio Armani

Say

People

" Jeans represent democracy in fashion. "

" It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity. "