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" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "
Giorgio Armani
Ego
You
Top
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" I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yourself creatively, as Warhol did. "
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" I wanted to dress the woman who lives and works, not the woman in a painting. "
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" The more successful I become, the more I want to remain like me, with my defects and insecurities. "
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" That is always what I've had to do in life: to show I am capable of surviving. "
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" The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, androgyny, black and white, graphic, flowers, and so on - from the earliest designs to the most recent ones. "
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" If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. "
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" My relationship with Paris began when I was working for Cerruti in the mid-1960s. When there was an important event in his store, Nino Cerruti very kindly took me with him. I was fascinated, and the city made a big impression on me. "
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" A homosexual man is a man 100 per cent. He does not need to dress homosexual. "
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Need
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" I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. "
Giorgio Armani
Design
People
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" A well-maintained physique is a great business card. Ideas and intelligence are what matters, but if you have a well-maintained physique, it's better. "
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Ideas
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" My work has taught me to pay great respects towards human beings. "
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" This is the problem with the world today: Nobody wants to take risks, to risk being themselves. "
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Problem
Today
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" When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life. "
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Attitude
" I must always try to do better because perfectionism, and the need to always have new goals and achieve them, is a state of mind that brings profound meaning to life. "
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Need
Mind
" Marketing is not a nice word, but the world is about marketing now. "
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World
Word
Now
" I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age. "
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Become
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" I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations I notice in the proportions of the outfits, but fundamentally, the collection is that way. "
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" There can be nothing without love. No money, no power. Love is very important. When you wake up in the morning, you need to know that somebody else is waking up, thinking of you. "
Giorgio Armani
Morning
Power
Love
" Never in my wildest dreams did I entertain the idea that I would become a fashion designer. "
Giorgio Armani
Idea
Never
Become
" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "
Giorgio Armani
Impression
Violence
Decisions
" The essence of style is a simple way of saying something complex. "
Giorgio Armani
Way
Style
Simple
" It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. "
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Body
Fashion
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" I'm a very private person, and perhaps this can be mistaken for aloofness. "
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Very
Private
Person
" I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness. "
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Believe
Confidence
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" I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then the blue eyes. I was a hit with girls, who told me it was like I was in Technicolor. "
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Eyes
Blue
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" Jeans represent democracy in fashion. "
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Represent
Fashion
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" Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world. "
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I Am
Fake
Fact
" You have to have doubts. I have collaborators I work with. I listen, and then I decide. That's how it works. "
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Listen
Decide
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" It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity. "
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Bag
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" I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best. "
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Love
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