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" As an entrepreneur, the pressures of a startup can be enormous, but it's rarely life or death. "
Ryan Holmes
Death
Life
Entrepreneur
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" I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded. "
Ryan Holmes
Media
Employees
Social Media
" Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines. "
Ryan Holmes
Talent
Legacy
Roots
" I'd love to build a brand, a legacy. "
Ryan Holmes
Love
Brand
Build
" Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on. "
Ryan Holmes
Big
Move On
Opportunities
" As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand. "
Ryan Holmes
Brand
Track
Social Media
" Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape. "
Ryan Holmes
Digital
Buy
Games
" It helps to look at branding as a challenge that entrepreneurs spend years perfecting. "
Ryan Holmes
Spend
Look
Challenge
" Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today. "
Ryan Holmes
Comfortable
Easy
Today
" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "
Ryan Holmes
Principles
Important
Party
" Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist. "
Ryan Holmes
Culture
Talent
People
" For resourceful tech founders, finding capital is rarely a problem; making the best use of it is another story. A few years slinging pepperoni pies and chicken wings - on tiny margins and with minimal investment - might not be the worst fiscal training. "
Ryan Holmes
Best
Training
Finding
" The decision to leave a company you founded and move on to a new project is never an easy one. "
Ryan Holmes
Company
Move On
You
" Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. "
Ryan Holmes
Communication
Last
Social Media
" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "
Ryan Holmes
Bubble
Community
Feed
" If you catch me lying, it's probably because I'm about to surprise someone for their birthday, or hide away the specific details about a company getaway to a strange but amazing place. "
Ryan Holmes
Me
Surprise
Details
" LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context. "
Ryan Holmes
Media
Context
Social
" Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. "
Ryan Holmes
Sales
Social Media
World
" We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare. "
Ryan Holmes
Tools
Left
Many
" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "
Ryan Holmes
Service
Create
Expectations
" The longer you're stuck in a position that doesn't truly challenge you, the less likely you'll be able to leave it. Inertia, in fact, is one of my worst fears. "
Ryan Holmes
Challenge
You
Worst
" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "
Ryan Holmes
Team
Small
Listening
" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "
Ryan Holmes
Ground
Investment
Go
" I grew up off the grid in Vernon, and I saw my parents work hard every day, as teachers but also while farming and building a log home. So from a young age I knew the value of hard work. "
Ryan Holmes
Home
Parents
Work
" During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as if it were my personal bank account. That's not to say I blew it on fast cars and fancy dinners. Exactly the opposite. "
Ryan Holmes
Social Media
Decision
Treat
" Providing better computer science education in public schools to kids, and encouraging girls to participate, is the only way to rewrite stereotypes about tech and really break open the old-boys' club. "
Ryan Holmes
Education
Stereotypes
Science
" One thing I would like to see in Vancouver and Canada is something similar to the PayPal mafia. They were all early employees of PayPal. They all had monster exits with PayPal, and they were able to take their winnings and form a syndicate that co-invests. "
Ryan Holmes
Early
Canada
Monster
" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "
Ryan Holmes
Dark
Change
People
" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "
Ryan Holmes
Coincidence
Social Media
Rise
" For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity. "
Ryan Holmes
Busy
Your
You
" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
Ryan Holmes
Job
Community
Support