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" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "

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" Since social networks gained popularity extremely rapidly, there had been a debate as to whether social media was a fad. There are countless pieces of evidence now proving the contrary, among them the explosion in Twitter growth and Facebook's public listing. "

Ryan Holmes

Media

Growth

Debate

" A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it? "

" While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities. "

" Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience. "

" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "

Ryan Holmes

Ground

Investment

" From its humble origins in college dorm rooms, social media has quietly crept into the boardroom. "

" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "

" A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter. "

" As an entrepreneur, the pressures of a startup can be enormous, but it's rarely life or death. "

" Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow. "

" Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts. "

" Companies and managers that find a way to harness social media stand to gain. "

" Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows. "

" As technology has improved, our digital lives have only grown more tangled and cluttered. "

" Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines. "

" Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. "

" For an older generation of employees, social media often remains misunderstood and underutilized. "

" I often talk about the PayPal mafia out of San Francisco, people that were in PayPal and got out of PayPal and continue to reinvest in other start-ups and create a huge pay-it-forward type of network there. "

" For some people, staying grounded means doing yoga. For others, it's spending time with family. Social media, too, can be a lifesaver. "

" Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on. "

" When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest. "

" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "

" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "

Ryan Holmes

Reality

Standing

" One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way. "

" I grew up off the grid in Vernon, and I saw my parents work hard every day, as teachers but also while farming and building a log home. So from a young age I knew the value of hard work. "

" No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded. "

" Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist. "

" Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. "

" For resourceful tech founders, finding capital is rarely a problem; making the best use of it is another story. A few years slinging pepperoni pies and chicken wings - on tiny margins and with minimal investment - might not be the worst fiscal training. "

" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "