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" Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. "
Ryan Holmes
Sales
Social Media
World
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" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "
Ryan Holmes
Media
Future
People
" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "
Ryan Holmes
Ground
Investment
Go
" Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. "
Ryan Holmes
Communication
Last
Social Media
" Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape. "
Ryan Holmes
Digital
Buy
Games
" A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it? "
Ryan Holmes
Want
Company
Someone
" Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience. "
Ryan Holmes
Social Media
Experience
Key
" As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand. "
Ryan Holmes
Brand
Track
Social Media
" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "
Ryan Holmes
Team
Small
Listening
" No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded. "
Ryan Holmes
Media
Social Media
Software
" When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets. "
Ryan Holmes
Company
Best
Streets
" I grew up off the grid in Vernon, and I saw my parents work hard every day, as teachers but also while farming and building a log home. So from a young age I knew the value of hard work. "
Ryan Holmes
Home
Parents
Work
" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "
Ryan Holmes
Like
Reality
Standing
" We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare. "
Ryan Holmes
Tools
Left
Many
" From its humble origins in college dorm rooms, social media has quietly crept into the boardroom. "
Ryan Holmes
College
Humble
Media
" I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded. "
Ryan Holmes
Media
Employees
Social Media
" I'd love to build a brand, a legacy. "
Ryan Holmes
Love
Brand
Build
" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
Ryan Holmes
Job
Community
Support
" Ultimately, I'd love to see a legacy company that has alumni that come out of it and go on to create other big things. A maple-syrup mafia, a HootSuite mafia. "
Ryan Holmes
Go
Create
See
" Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered. "
Ryan Holmes
Project
Core
Any
" Social media marketers have already shown unusual savvy in executing campaigns in Brazil. "
Ryan Holmes
Social Media
Media
Brazil
" Customer service teams at many companies have already embraced social media, often out of necessity. "
Ryan Holmes
Customer
Social Media
Service
" When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest. "
Ryan Holmes
Mind
Long
Technology
" Anyone with an inbox knows what I'm talking about. A dozen emails to set up a meeting time. Documents attached and edited and reedited until no one knows which version is current. Urgent messages drowning in forwards and cc's and spam. "
Ryan Holmes
Up
Talking
Spam
" One thing I would like to see in Vancouver and Canada is something similar to the PayPal mafia. They were all early employees of PayPal. They all had monster exits with PayPal, and they were able to take their winnings and form a syndicate that co-invests. "
Ryan Holmes
Early
Canada
Monster
" As technology has improved, our digital lives have only grown more tangled and cluttered. "
Ryan Holmes
Technology
Tangled
Digital
" Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts. "
Ryan Holmes
Customer
Service
Google
" Pizza made me who I am. In the summer of 1998, I dropped out of college and started a pizza restaurant called Growlies in my hometown in rural Canada. My seed money: a credit card with a $20,000 limit. "
Ryan Holmes
Me
Seed
College
" Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works. "
Ryan Holmes
Game
Late
Lipstick
" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "
Ryan Holmes
Bubble
Community
Feed
" As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s. "
Ryan Holmes
Passion
Car
Child