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" Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on. "
Ryan Holmes
Big
Move On
Opportunities
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" Social media teams tend to be decentralized - a motley mix of in-house experts, off-site consultants and international partners. The result: Confusion, rogue tweets, and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. "
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" Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works. "
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" If you catch me lying, it's probably because I'm about to surprise someone for their birthday, or hide away the specific details about a company getaway to a strange but amazing place. "
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" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
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" It helps to look at branding as a challenge that entrepreneurs spend years perfecting. "
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" I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other entrepreneurs, and just connect with the wider world outside my office. "
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World
" Pizza made me who I am. In the summer of 1998, I dropped out of college and started a pizza restaurant called Growlies in my hometown in rural Canada. My seed money: a credit card with a $20,000 limit. "
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" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "
Ryan Holmes
Service
Create
Expectations
" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "
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Bubble
Community
Feed
" Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive. "
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" From its humble origins in college dorm rooms, social media has quietly crept into the boardroom. "
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" Every day I'd come home after school, pop the hood of my mom's car, put alligator clips on the battery, and wire into the house and go play on my computer. If I used it for too long, I'd wear down the car battery, and my mom would be all mad at me the next day. "
Ryan Holmes
Me
School
Day
" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "
Ryan Holmes
Summer
Friend
Company
" The decision to leave a company you founded and move on to a new project is never an easy one. "
Ryan Holmes
Company
Move On
You
" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "
Ryan Holmes
Media
Future
People
" A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it? "
Ryan Holmes
Want
Company
Someone
" Since social networks gained popularity extremely rapidly, there had been a debate as to whether social media was a fad. There are countless pieces of evidence now proving the contrary, among them the explosion in Twitter growth and Facebook's public listing. "
Ryan Holmes
Media
Growth
Debate
" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "
Ryan Holmes
Coincidence
Social Media
Rise
" When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest. "
Ryan Holmes
Mind
Long
Technology
" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "
Ryan Holmes
Team
Small
Listening
" Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. "
Ryan Holmes
You
Advertising
Create
" Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts. "
Ryan Holmes
Customer
Service
Google
" I think that Vancouver as well as Canada needs a boot camp for young entrepreneurs. We have already seen tens if not hundreds of people put their names forward to be involved in the program, and we just think this is an amazing way to accelerate what they're doing. "
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Doing
Forward
Think
" As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand. "
Ryan Holmes
Brand
Track
Social Media
" Companies and managers that find a way to harness social media stand to gain. "
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Way
Stand
Social Media
" You can run a sprint or your can run a marathon, but you can't sprint a marathon. "
Ryan Holmes
You
Marathon
Run
" For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity. "
Ryan Holmes
Busy
Your
You
" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
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Community
Support
Job
" One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way. "
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People
Creativity
Best
" As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s. "
Ryan Holmes
Passion
Car
Child