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" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "
Ryan Holmes
Team
Small
Listening
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" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "
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" Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape. "
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" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "
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" While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications. "
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" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "
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" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "
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" Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. "
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" HootSuite never had a big launch. We were lucky to even have office space. "
Ryan Holmes
Never
Office
Space
" Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows. "
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Help
Media
Social Media
" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "
Ryan Holmes
Service
Create
Expectations
" Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today. "
Ryan Holmes
Comfortable
Easy
Today
" The basic idea of email has remained essentially unchanged since the first networked message was sent in 1971. And while email is great for one-on-one, formal correspondence, there are far better tools for collaboration. "
Ryan Holmes
Tools
Collaboration
Better
" A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter. "
Ryan Holmes
You
Business
Collaboration
" Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow. "
Ryan Holmes
Job
Economy
Media
" When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets. "
Ryan Holmes
Company
Best
Streets
" I think that Vancouver as well as Canada needs a boot camp for young entrepreneurs. We have already seen tens if not hundreds of people put their names forward to be involved in the program, and we just think this is an amazing way to accelerate what they're doing. "
Ryan Holmes
Doing
Forward
Think
" An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually. "
Ryan Holmes
Success
Business
Change
" When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest. "
Ryan Holmes
Mind
Long
Technology
" A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it? "
Ryan Holmes
Want
Company
Someone
" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
Ryan Holmes
Job
Community
Support
" Since social networks gained popularity extremely rapidly, there had been a debate as to whether social media was a fad. There are countless pieces of evidence now proving the contrary, among them the explosion in Twitter growth and Facebook's public listing. "
Ryan Holmes
Media
Growth
Debate
" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "
Ryan Holmes
Media
Brick
Social Media
" Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media. "
Ryan Holmes
Process
Social Media
Solution
" Silicon Valley isn't the only game in town. Tech is increasingly decentralized. Around the world, new tech centers with younger companies are able to embrace a different approach to talent: recruit locally, identify homegrown prospects and, in a phrase, bring them along for the ride. "
Ryan Holmes
New
Talent
World
" The longer you're stuck in a position that doesn't truly challenge you, the less likely you'll be able to leave it. Inertia, in fact, is one of my worst fears. "
Ryan Holmes
Challenge
You
Worst
" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
Ryan Holmes
Community
Support
Job
" No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded. "
Ryan Holmes
Media
Social Media
Software
" If you catch me lying, it's probably because I'm about to surprise someone for their birthday, or hide away the specific details about a company getaway to a strange but amazing place. "
Ryan Holmes
Me
Surprise
Details
" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "
Ryan Holmes
Dark
Change
People
" At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later. "
Ryan Holmes
First
Far
Engineer