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" Being the best at whatever talent you have, that's what stimulates life. "

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" When you want to win a game, you have to teach. When you lose a game, you have to learn. "

" Achievement builds character. "

" Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. "

" I learned early in sports that to be effective - for a player to play the best he can play - is a matter of concentration and being unaware of distractions, positive or negative. "

" If you were to see me as a cheerleader, that would mean I was only watching instead of thinking. "

" I don't believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game. "

" I wouldn't think I would coach again, because it would just be hard not being in the Cowboys' blue. "

" If you don't win a Super Bowl, you're not considered successful in the National Football League. I can remember, when we finally won that first one, feeling so good for the players and fans. "

" The secret to winning is constant, consistent management. "

" Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did. "

" Right after the game, say as little as possible. "

" Look at Bjorn Borg or Jack Nicklaus. Those guys really concentrate. With the world on their shoulders, they're so absorbed with what they're doing. "

" I've learned that something constructive comes from every defeat. "

" Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve. "

" Take away winning, and you take away everything that is strong about America. "

" I know that life is really finding the right relationship between yourself and God. "

" The greatest thing is to win your first Super Bowl. "

" There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I'm not that way, and it keeps me steady. "

" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

" If you don't believe in winning, you don't believe in free enterprise, capitalism, our way of life. "

" People will forget me pretty quick. "

" If you show emotion in competition, temporarily, you'll be ineffective. If you're disciplined enough, you don't get down when you're behind, and you have a chance to create something positive. "

" Really, coaching is simplicity. It's getting players to play better than they think that they can. "

" Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. "

" People striving, being knocked down and coming back... this is what builds character in a man. "

" You don't have to drink or swear or hit people in the face when they're not looking, but you do have to be tough to win. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

" I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game. "

" If you are prepared, you will be confident, and will do the job. "

" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "