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" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

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" People will forget me pretty quick. "

" Really, coaching is simplicity. It's getting players to play better than they think that they can. "

" Confidence comes from knowing what you're doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face. "

" I learned early in sports that to be effective - for a player to play the best he can play - is a matter of concentration and being unaware of distractions, positive or negative. "

" People say you have to know when to retire, which is a dumb thing to say. If you want to go out on top, yeah, it becomes important when you quit. But I wasn't afraid of that. And I wasn't worried about getting fired. I knew the risk. To me, it's not an ego thing. I enjoy coaching. I enjoy helping people achieve something. "

" If you don't win a Super Bowl, you're not considered successful in the National Football League. I can remember, when we finally won that first one, feeling so good for the players and fans. "

" Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. "

" Right after the game, say as little as possible. "

" I try to block out everything that distracts me. Even a big play, I blank it out. "

" People striving, being knocked down and coming back... this is what builds character in a man. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

" If you are prepared, you will be confident, and will do the job. "

" As a Christian, I know my life is in God's hands. He has a plan for me. Therefore, I never worry about tomorrow or never worry about winning or losing football games. That knowledge gives me a lot of composure in tough situations. "

" When a big play occurs for our team, I'm concentrating on how the defense is reacting to it. Most of the time, I don't see the great catch or the long run. What I'm looking at is how the other team defended it. "

" When you want to win a game, you have to teach. When you lose a game, you have to learn. "

" If you eliminate our way of life, the American way of life, what is the effect... what are the alternatives? "

" Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve. "

" The greatest thing is to win your first Super Bowl. "

" You don't have to drink or swear or hit people in the face when they're not looking, but you do have to be tough to win. "

" Achievement builds character. "

" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "

" I don't believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game. "

" Take away winning, and you take away everything that is strong about America. "

" If you don't believe in winning, you don't believe in free enterprise, capitalism, our way of life. "

" The secret to winning is constant, consistent management. "

" Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did. "

" Character is the ability of a person to see a positive end of things. This is the hope that a man of character has. "

" If you show emotion in competition, temporarily, you'll be ineffective. If you're disciplined enough, you don't get down when you're behind, and you have a chance to create something positive. "

" I've learned that something constructive comes from every defeat. "

" If you were to see me as a cheerleader, that would mean I was only watching instead of thinking. "