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" Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. "

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" Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did. "

" Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. "

" When a big play occurs for our team, I'm concentrating on how the defense is reacting to it. Most of the time, I don't see the great catch or the long run. What I'm looking at is how the other team defended it. "

" The secret to winning is constant, consistent management. "

" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

" If you don't win a Super Bowl, you're not considered successful in the National Football League. I can remember, when we finally won that first one, feeling so good for the players and fans. "

" Confidence comes from knowing what you're doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face. "

" If I had to pick my greatest strength as a football coach, I say it would be innovation. "

" When you want to win a game, you have to teach. When you lose a game, you have to learn. "

" You don't have to drink or swear or hit people in the face when they're not looking, but you do have to be tough to win. "

" I wouldn't think I would coach again, because it would just be hard not being in the Cowboys' blue. "

" If you show emotion in competition, temporarily, you'll be ineffective. If you're disciplined enough, you don't get down when you're behind, and you have a chance to create something positive. "

" If you eliminate our way of life, the American way of life, what is the effect... what are the alternatives? "

" There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I'm not that way, and it keeps me steady. "

" People will forget me pretty quick. "

" I know that life is really finding the right relationship between yourself and God. "

" If you are prepared, you will be confident, and will do the job. "

" A winner never stops trying. "

" If you were to see me as a cheerleader, that would mean I was only watching instead of thinking. "

" Really, coaching is simplicity. It's getting players to play better than they think that they can. "

" People say you have to know when to retire, which is a dumb thing to say. If you want to go out on top, yeah, it becomes important when you quit. But I wasn't afraid of that. And I wasn't worried about getting fired. I knew the risk. To me, it's not an ego thing. I enjoy coaching. I enjoy helping people achieve something. "

" I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game. "

" Today, you have 100% of your life left. "

" Right after the game, say as little as possible. "

" If you don't believe in winning, you don't believe in free enterprise, capitalism, our way of life. "

" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "

" I try to block out everything that distracts me. Even a big play, I blank it out. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

" Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve. "

" Achievement builds character. "