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" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "

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" You don't have to drink or swear or hit people in the face when they're not looking, but you do have to be tough to win. "

" Look at Bjorn Borg or Jack Nicklaus. Those guys really concentrate. With the world on their shoulders, they're so absorbed with what they're doing. "

" If I had to pick my greatest strength as a football coach, I say it would be innovation. "

" Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. "

" I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game. "

" Really, coaching is simplicity. It's getting players to play better than they think that they can. "

" The greatest thing is to win your first Super Bowl. "

" If you don't believe in winning, you don't believe in free enterprise, capitalism, our way of life. "

" People will forget me pretty quick. "

" I just didn't want to leave the Cowboys when they were down. I at least wanted them to get into a respectable position before anyone else took over. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

" If you eliminate our way of life, the American way of life, what is the effect... what are the alternatives? "

" I learned early in sports that to be effective - for a player to play the best he can play - is a matter of concentration and being unaware of distractions, positive or negative. "

" I try to block out everything that distracts me. Even a big play, I blank it out. "

" I don't believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game. "

" As a Christian, I know my life is in God's hands. He has a plan for me. Therefore, I never worry about tomorrow or never worry about winning or losing football games. That knowledge gives me a lot of composure in tough situations. "

" When a big play occurs for our team, I'm concentrating on how the defense is reacting to it. Most of the time, I don't see the great catch or the long run. What I'm looking at is how the other team defended it. "

" Take away winning, and you take away everything that is strong about America. "

" A winner never stops trying. "

" People say you have to know when to retire, which is a dumb thing to say. If you want to go out on top, yeah, it becomes important when you quit. But I wasn't afraid of that. And I wasn't worried about getting fired. I knew the risk. To me, it's not an ego thing. I enjoy coaching. I enjoy helping people achieve something. "

" There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I'm not that way, and it keeps me steady. "

" People striving, being knocked down and coming back... this is what builds character in a man. "

" Character is the ability of a person to see a positive end of things. This is the hope that a man of character has. "

" I've come to the conclusion that players want to be treated alike. "

" Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve. "

" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

" Today, you have 100% of your life left. "

" I've learned that something constructive comes from every defeat. "

" If you were to see me as a cheerleader, that would mean I was only watching instead of thinking. "

" Right after the game, say as little as possible. "