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" You don't have to drink or swear or hit people in the face when they're not looking, but you do have to be tough to win. "

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" I wouldn't think I would coach again, because it would just be hard not being in the Cowboys' blue. "

" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

" If you show emotion in competition, temporarily, you'll be ineffective. If you're disciplined enough, you don't get down when you're behind, and you have a chance to create something positive. "

" The greatest thing is to win your first Super Bowl. "

" Look at Bjorn Borg or Jack Nicklaus. Those guys really concentrate. With the world on their shoulders, they're so absorbed with what they're doing. "

" I don't believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game. "

" Really, coaching is simplicity. It's getting players to play better than they think that they can. "

" If you are prepared, you will be confident, and will do the job. "

" Take away winning, and you take away everything that is strong about America. "

" I've learned that something constructive comes from every defeat. "

" Character is the ability of a person to see a positive end of things. This is the hope that a man of character has. "

" Confidence comes from knowing what you're doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

" Being the best at whatever talent you have, that's what stimulates life. "

" I try to block out everything that distracts me. Even a big play, I blank it out. "

" If you were to see me as a cheerleader, that would mean I was only watching instead of thinking. "

" Today, you have 100% of your life left. "

" Achievement builds character. "

" I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game. "

" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "

" The secret to winning is constant, consistent management. "

" When you want to win a game, you have to teach. When you lose a game, you have to learn. "

" There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I'm not that way, and it keeps me steady. "

" A winner never stops trying. "

" If you don't believe in winning, you don't believe in free enterprise, capitalism, our way of life. "

" Right after the game, say as little as possible. "

" As a Christian, I know my life is in God's hands. He has a plan for me. Therefore, I never worry about tomorrow or never worry about winning or losing football games. That knowledge gives me a lot of composure in tough situations. "

" People will forget me pretty quick. "

" I learned early in sports that to be effective - for a player to play the best he can play - is a matter of concentration and being unaware of distractions, positive or negative. "

" People striving, being knocked down and coming back... this is what builds character in a man. "