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" Really, coaching is simplicity. It's getting players to play better than they think that they can. "

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" Being the best at whatever talent you have, that's what stimulates life. "

" Look at Bjorn Borg or Jack Nicklaus. Those guys really concentrate. With the world on their shoulders, they're so absorbed with what they're doing. "

" Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

" I've come to the conclusion that players want to be treated alike. "

" Today, you have 100% of your life left. "

" The greatest thing is to win your first Super Bowl. "

" There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I'm not that way, and it keeps me steady. "

" Achievement builds character. "

" You don't have to drink or swear or hit people in the face when they're not looking, but you do have to be tough to win. "

" I try to block out everything that distracts me. Even a big play, I blank it out. "

" Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. "

" People striving, being knocked down and coming back... this is what builds character in a man. "

" Confidence comes from knowing what you're doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face. "

" Take away winning, and you take away everything that is strong about America. "

" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "

" If you don't win a Super Bowl, you're not considered successful in the National Football League. I can remember, when we finally won that first one, feeling so good for the players and fans. "

" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

" I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game. "

" Character is the ability of a person to see a positive end of things. This is the hope that a man of character has. "

" If you are prepared, you will be confident, and will do the job. "

" I know that life is really finding the right relationship between yourself and God. "

" If I had to pick my greatest strength as a football coach, I say it would be innovation. "

" Right after the game, say as little as possible. "

" I've learned that something constructive comes from every defeat. "

" If you show emotion in competition, temporarily, you'll be ineffective. If you're disciplined enough, you don't get down when you're behind, and you have a chance to create something positive. "

" When you want to win a game, you have to teach. When you lose a game, you have to learn. "

" Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did. "

" I just didn't want to leave the Cowboys when they were down. I at least wanted them to get into a respectable position before anyone else took over. "

" The secret to winning is constant, consistent management. "