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" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "

Mark Zuckerberg

Plant

Innovation

Deep

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" Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected. "

" I think we basically saw that the messaging space is bigger than we'd initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally. "

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" Our mission is to connect every person in the world. You don't do that by having a service people pay for. "

" The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?' "

" At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships. "

" I actually don't read most of the coverage about Facebook. I try to learn from getting input from people who use our services directly more than from pundits. "

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" You get a reputation for stability if you are stable for years. "

" It used to be the case, like you'd switch jobs, and then maybe you wouldn't keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people. "

" Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. "

" I just want to make sure when I have kids, I can spend time with them. That's the whole point. "

" The companies that work are the ones that people really care about and have a vision for the world so do something you like. "

" Unless you are breaking stuff, you are not moving fast enough. "

" People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality. "

" The only meat I eat is from animals I've killed myself. "

" On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week. "

" The real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded. "

" I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress. "

" Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth. "

" I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we've funded ever since by putting ads on the side. "

" What really motivates people at Facebook is building something that's worthwhile, that they're going to be proud to show to friends and family. "

" About half my time is spent on business operation type stuff. "

" It's really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there. "

" We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future. "

" Hackathons are these things where just all of the Facebook engineers get together and stay up all night building things. And, I mean, usually at these hackathons, I code too, just alongside everyone. "

" Mobile is a lot closer to TV than it is to desktop. "

" The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks. "

" When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more. "

" There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on. "

" If you look at the history of our country over the last 100 years, there have been periods where science and research have been celebrated. They were really kind of held up as heroes in society, which encouraged a generation of people to go into these fields. "