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" CIOs have earned a strategic seat at the table, but now they've got to hold that seat - and the only way they can do that is to converse in the language of business value and business benefits and business outcomes that all align perfectly with the strategic agenda of the company. "

Mark V. Hurd

Business

Language

Company

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" Without execution, 'vision' is just another word for hallucination. "

" I've been lucky to be at companies that have been at interesting intersections at the time I've been able to run them and lead them. "

" My objective with strategy is to be very repetitive, to be somewhat boring, to allow people to coalesce behind a common direction. "

" CIOs have to be able to lay out a clear path in concert with the business leader - I used to make the business guy responsible for the apps and force them to answer the question of why they feel they need non-standard apps when they know that's how the costs skyrocket. "

" The more I use a matrix, the easier I make it to blame someone else. "

" I have to put people in the right spot so that if they execute, we win. "

" There will never be a day where the depth of integration, unless it was all built from the bottom ground up, will be integrated as any of us would like. "

Mark V. Hurd

Will

Never

" I have been competing against IBM my whole career. It's a good company, with good management and a good team. "

" When someone gets a job, it better be clear what they did to get it. "

" There's money in the old stuff, but there's more wealth created in the new growth areas. "

" My daughter's got a smartphone in her hand with roughly the same power as a mainframe circa 1982, and she's running around Beijing and wants an answer as fast as she can. "

" Processes break in two ways. They break because they don't have the right checks and balances and because they don't have the right execution. "

" I'm old, I'm used to crummy service, I'm trained to get crummy service. To me, the fact I can get through to a call centre and then hold for 15 minutes, I don't get that upset. My kids won't. They want to know the answer to their question now. As a company you have to provide an answer to that consumer. "

" The more accountable I can make you, the easier it is for you to show you're a great performer. "

" I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price. "