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" Courteous treatment will make a customer a walking advertisement. "

James Cash Penney

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" The keystone of successful business is cooperation. Friction retards progress. "

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" The well-satisfied customer will bring the repeat sale that counts. "

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" The disciplined are free. "

James Cash Penney

" The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization. "

James Cash Penney

" Luck is always the last refuge of laziness and incompetence. "

James Cash Penney

" The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman. "

James Cash Penney

" We get real results only in proportion to the real values we give. "

James Cash Penney

" Salesmanship is limitless. Our very living is selling. We are all salespeople. "

James Cash Penney

" Growth is never by mere chance; it is the result of forces working together. "

James Cash Penney

Working Together

" A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition. "

James Cash Penney

" Every man must decide for himself whether he shall master his world or be mastered by it. "

James Cash Penney

" The Golden Rule finds no limit of application in business. "

James Cash Penney

" The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself. "

James Cash Penney

" The best teamwork comes from men who are working independently toward one goal in unison. "

James Cash Penney

" Success cannot come from standstill men. Methods change and men must change with them. "

James Cash Penney

" As a rule, we find what we look for; we achieve what we get ready for. "

James Cash Penney

" There's no better friend to any merchant than a fair competitor. "

James Cash Penney

" No business can succeed in any great degree without being properly organized. "

James Cash Penney

" Change is vital, improvement the logical form of change. "

James Cash Penney

" Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership. "

James Cash Penney

" I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps. "

James Cash Penney

" No serious-minded man should have time for the mediocre in any phase of his living. "

James Cash Penney

" The art of effective listening is essential to clear communication, and clear communication is necessary to management success. "

James Cash Penney

" Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust. "

James Cash Penney